New Study Shows Acceleration in Use of Video on College Campuses is Creating Wide Range of Challenges

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Survey of faculty and librarians shows educational use of video is accelerating, but significant barriers emerging on campuses

Video Use and Higher Education: Options for the Future

A new survey of faculty and librarians from academic institutions nationwide shows that the educational use of video is accelerating rapidly, but there are significant technological, legal and other barriers emerging on campuses.

The conclusions are summarized in a recently published white paper, "Video Use and Higher Education: Options for the Future," which is based on the findings of the Video and Higher Education Project. The project was sponsored by Copyright Clearance Center (CCC), a not-for-profit collective licensing organization that enables higher education institutions to obtain copyright permissions to re-use content in print, online and in the classroom.

The Video and Higher Education Project consisted of a study on video use in higher education that was conducted by Intelligent Television, with the help of New York University (NYU) Libraries. In interviews with faculty and librarians from 20 institutions and across 18 academic departments and schools, the study found the following:

  •     The educational use of video on campus is accelerating rapidly in departments across all disciplines--from arts, humanities, and sciences to professional and vocational curricula - and this use is expected to grow significantly over the next five years;
  •     Technology, legal, and other barriers continue to thwart faculty finding, accessing and obtaining the rights to use the segments of video they want for teaching and lectures;
  •     University libraries contain significant video holdings selected for value to higher education but the majority of the content is in analog (VHS) format and/or is not networkable; and
  •     Educators and administrators are forecasting a shift from offline analog storage to online delivery of educational video content.

"While a number of studies have pioneered progress in the field of understanding the use of the Internet and Web resources in education and everyday life, this is the first investigation to take a careful look specifically at video use in higher education and take stock of trends in teaching and learning at the university level," said Carol Mandel, Dean of NYU Libraries.

According to Mandel, the study documented, for example, that there is a clear demand for online repositories of video that faculty and library staff could tap into, on-demand, to search for, find, and use video clips they need for their classes. Were a service like this offered to higher education with the right features and content, its use would be immediate, although survey participants reported that they would want to have a central role in determining and ideally customizing the content in their libraries.

"We see a real need in the marketplace for an independent company such as CCC that can work with both the producers of content and the institutions of higher learning in order to facilitate the exchange of video content in a way that is efficient, cost-effective and respects the intellectual property rights of the owners of that content," said Tracey Armstrong, chief executive officer of Danvers, Massachusetts-based CCC.

CCC is collaborating with NYU and representatives from other major institutions -- including U.C. Berkeley, Middlebury College, University of Virginia, Columbia University, Yale University and Cornell University -- to design a new service that would facilitate the licensing of video content for educational use. This new product concept will complement and expand CCC's existing text-based licensing services for academic institutions. For more information about the project, please contact Tim Bowen at

About Copyright Clearance Center
Copyright Clearance Center is the world's leading provider of innovative licensing solutions for the seamless sharing of knowledge. CCC's licensing services, combined with its Web-based applications and tools, allow tens of millions of people worldwide in corporations, universities, law firms and government agencies to use and share published information with ease. Since its founding as a not-for-profit company in 1978, CCC has created and expanded the markets and systems that facilitate content reuse and the distribution of royalties to publishers and authors around the world. Please visit for more information.

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Daryn Teague
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