RepFolio Launches Technology Platform to Transform B2B Sales

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On-Demand platform allows Software-As-A-Service technology companies to build and manage virtual sales forces

RepFolio, a technology company transforming the way B2B companies build and manage external sales forces, announces the public launch of, its online platform now open to customers looking to grow their sales efforts with minimal upfront investment and zero overhead.

The company is building a database of independent reps who are looking for unique opportunities to represent to their current and prospective customers. Sales reps can join the network for free by filling out a simple form at Create Sales Account, which, after complete, will provide immediate access into the "Business Marketplace" where opportunities can be browsed and applied to.

The RepFolio experience makes it easy for small, cash-strapped startups or growth technology companies to create a fully functional sales force, without the hassles and headaches of investing in a direct sales team. "Businesses are growing frustrated with the amount of money spent on in-house sales reps, and the inconsistent results they are seeing from those reps," said Chris Nichols, CTO and Co-Founder of RepFolio. "RepFolio has taken a holistic technology approach to solve the problem, creating a marketplace that connects top performing independent sales professionals with best-in-breed SaaS solution providers. The solution is easy to use; anyone can get results in minutes."

RepFolio offers online access to its platform and sales rep database with an elegant, easy-to-use interface in a pay-as-you-go model. Businesses can get started for as little as $99, which is the platform's monthly membership fee, by signing up at Business Sign Up

RepFolio: The Platform

RepFolio's network platform,, provides useful tools for both sales reps and businesses. Sales reps can easily browse and apply to the businesses whose products fit their core competencies, and build and manage an "ecosystem" of solutions that can be cross-marketed to target prospects. Commissions are paid monthly along and reps can generate detailed reports illustrating all sales and activity through the system.

Businesses can receive applications and view profiles of reps with ease, to determine which reps are best suited to join their virtual sales force. Reps submit orders through the platform which makes it easy for businesses to on-board new customers, and track performance by product and rep. At $5/month per rep, businesses can quickly scale up a sales force of 10, 15, even 50 reps, by location if necessary.

"CEO's and sales leaders are at a crossroads with traditional in-house sales channels, which are becoming more and more expensive to manage and less valuable. Social networking and the speed of the Internet are opening up all kinds of new distribution possibilities, and virtual selling is growing in desirability due to the speed and low cost by which a virtual sales team can be built and managed," said Mr. Nichols. "Sales reps too love the freedom that comes with making their own schedule and having the ability to sell multiple products at any given time."

RepFolio Service Offerings

In addition to its technology platform, RepFolio offers businesses value added solutions to help increase the success of their virtual sales team. "Just providing a platform for reps to connect with businesses is not enough," said Adrienne Griffith, Senior Account Manager of RepFolio. "Businesses need additional tools to maximize performance of their reps, including leads, Account Management, sales training materials, and ongoing coaching. We've built our own ecosystem of partners to add value to our customers and help them close more deals."

To showcase its services, RepFolio is offering, for a limited time, a Startup Package to all new business members. The package includes 60 days of unlimited rep connections, 30 days of Account Management, and targeted sales rep recruiting. "At $999, its a simple way for businesses to quickly ramp up with our system, and for us to show them we are serious about sales performance, not just technology, " said Ms. Griffith.

During its three month alpha period, RepFolio has built a roster of close to 100 reps, and has a half-dozen companies, including NYC based VC-backed startup Intelligize, currently using the system.

About RepFolio

RepFolio, a technology company transforming the way B2B companies build and manage external sales forces. The company's network-style platform powers a new breed of selling that brings an unprecedented level of affordability, transparency and simplicity to the business of selling. Based in Bellevue, WA, RepFolio was founded in 2009 and is self-funded.

More information can be found at

Chris Nichols, CTO


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