Pearson Learning Solutions Offers Students What They Value Most: Efficient and Effective Learning Options

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Survey Shows Top Priority for Students is Having All Course Material in One Place With Customized Textbook

It's back to school for college students across the nation, and while many of the rites of passage of this annual season still ring true, this year will be markedly different for many students due to the tough economy.

Now more than ever, students are searching for the best education values they can find, including course materials. And according to a recent survey, the top priority for college students is having all of their course material in one place with a customized textbook. The survey was commissioned by Pearson Learning Solutions to find out how they can continue to help students reach their education goals in the current economic climate. Pearson Learning Solutions is part of Pearson, the world's leading education company, offering world-class content, digital media and academic services. A video about the survey is available at

Pearson's customized learning solutions offer faculty and students a great education value: Faculty have more control over their teaching materials, adding to, removing and re-sequencing the content to include only what will be used in class, while students have everything their professor will teach in one place. And according to the survey, that's right in line with what students want--everything in one place, giving them the support they need to understand the material required to succeed in the course and get a better grade.

While cost is an important factor for students, particularly in this economy, "saving money" was not as important to students as having everything they need in one place, according to the survey. Yet students still reap the benefits of lower costs--the average price for a Pearson custom textbook is lower than the average price of a used textbook. And, most custom books, like most other books, can be resold.

"Our mission at Pearson is to offer materials and services that enable students to achieve their educational goals. Our customized learning solutions offer students what they value most: an efficient, effective solution and at an affordable price," said Don Kilburn, CEO of Pearson Learning Solutions. "We will continue to partner with educators and schools to help them assess their needs when it comes to course materials, to provide customized solutions based on the wealth of Pearson content and to help evaluate the success of those solutions based on student performance. Successful students lead to a more educated and competitive workforce and Pearson's mission is to provide content that delivers 21st Century Skills."

Pearson Learning Solutions offers proven education solutions to help colleges and universities cost-effectively meet the demands of today's economic challenges in innovative ways. For example, at Rio Salado College, a community college in Tempe, Arizona, Pearson Learning Solutions worked with school administrators to create custom course materials for their online students with personalized content that saves students an average of 52 percent over print books.

And in Louisiana, Pearson and the Louisiana Community & Technical College System (LCTCS) created an innovative solution to address the state's workforce shortage: the nation's first completely customized, online learning program that offers access to course materials via a mobile device. The partnership combines Pearson's content with CourseConnectâ„¢, the company's suite of state-of-the-art, online courses, for a tailor-made solution that meets the needs of students and faculty. Pearson eCollege's client services team manages all of the day-to-day technical aspects of the program, including the hardware, software and 24-7 help desk support, freeing LCTCS faculty to focus solely on educating their students.

About Pearson -- Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include eCollege, Prentice Hall, Addison Wesley, Benjamin Cummings, MyLabs, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to

Media Contact:
Susan Aspey
(800) 745-8489


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