Meals-on-Wheels programs touch thousands of lives every day, pairing vital human services with people in need
New York, NY (PRWEB) September 15, 2009
Throughout October, restaurants in New York City, San Francisco and South Florida team up for the Perfect Pairings (SM) Menu Campaign, a first-of-its kind cause marketing campaign benefiting local Meals-on-Wheels programs. Participating restaurants will feature deliciously paired food and beverage items on their menus designated by the Perfect Pairings fork+bottle logo. When diners order these items, $1 of each pairing is directly donated to the corresponding local beneficiary: Citymeals-on-Wheels in New York City; Meals on Wheels of San Francisco; and Florida's Cooperative Feeding Program. Featured pairings include both alcoholic and non-alcoholic beverages, savory and sweet dishes alike.
Diners and avid foodies can browse a complete list of participating restaurants, learn more about the beneficiaries, and discover new ways to pair food and drink starting October 1st at the official website http://www.perfectpairings.org.
Participating restaurants as of release date include: 231 Ellsworth, 32 East, Acquerello, Adour Alain Ducasse at the St. Regis New York, Alfredo of Rome, AME, Aqua, Artisanal, Asia de Cuba, Asiate at the Mandarin Oriental New York, AYZA, Bar Boulud, Benoit, Bhatti Indian Grill, Bond St, Braeburn, Brasserie Cognac, Café Boulud, Charlie Palmer's Métrazur, Convivio, Daniel, Dosa on Filmore, Ducca, ECHO, Eduardo de San Angel, Fifth Floor, Geisha, Gilt at the New York Palace, Gonzo, Gotham Bar and Grill, The Harrison, Home, Jardinière, Kittichai, La Brochette, La Folie, Laïola, Le Colonial, Luce, Macao Trading Co., Mañana, Marc Forgione, Masa's Restaurant, Megu Downtown, Megu Midtown, Michael Jordan's Steakhouse, Ozumo, Paradiso, The Red Cat, Ritz Carlton San Francisco, RN74, Rouge Tomate, Samba Room, Scarpetta, The Seafood Bar at the Breakers, Seasons at the Four Seasons, Serafina, South Food & Wine Bar, Ta-boo, Tocqueville, Top of the Point at the Phillips Club, Truluck's, Tryst, Urban Tavern, Wexler's, XYZ at the W Hotel San Francisco, ZED451, and Zinnia. Media launch events will take place in each market: Bar Boulud, New York City, September 22nd; XYZ at the W Hotel San Francisco, September 23rd; and Top of the Point at the Phillips Club, West Palm Beach, September 23rd.
"Meals-on-Wheels programs touch thousands of lives every day, pairing vital human services with people in need," says Perfect Pairings founder Kevin Mark Lodie. "The Menu Campaign was created to generate awareness and funds for these programs by connecting the art of dining with the art of giving. We greatly appreciate the generosity of the participating chefs and of the food and beverage industry in supporting this effort."
On behalf of Perfect Pairings and all the participating chefs, we hope you'll join us and raise a glass and fork in celebration and support of this wonderful cause!
Menu Campaign sponsors include the following distinctive beverages: FIJI Water, the official water of the Perfect PairingsSM Menu Campaign; Beefeater 24; Patron Spirits' Patron Tequila, Pyrat Rum, and Ultimat Vodka; and Veuve Clicquot Vintage Rose.
Perfect Pairings (SM) (http://www.perfectpairings.org) is a first-of-its-kind cause-marketing campaign. At its heart is the incomparable taste experience created by food-and-drink pairings crafted by culinary professionals. At its soul is a commitment to raising awareness and funding for food and hunger-related causes. Perfect Pairings' initiatives are designed to reach both trade and consumer audiences to raise appreciation, promote quality goods and services, and generate revenues for both the industry and established charities. The Perfect Pairings Menu Campaign rolls out in Southern California in 2010.
About the Beneficiaries:
Citymeals-on-Wheels raises private funds to ensure no homebound elderly New Yorker will ever go a day without food or human company. Last year, CMOW's family of contributors helped bring over 2.2 million nutritious meals to 18,065 frail aged in every borough of New York City. In addition, over 1,500 volunteers collectively spent 62,000 hours visiting and delivering meals to New York's frail aged. http://www.citymeals.org
Meals on Wheels San Francisco
MOWSF is committed to the belief that all seniors have the right to live independently with dignity and respect for as long as it is safely possible. Its mission is to provide isolated homebound seniors in San Francisco with nutritious meals, daily human contact and supportive services to prevent their premature institutionalization. Meals on Wheels of San Francisco believes in delivering more than a meal - it delivers hope to homebound seniors. http://www.mowsf.org
The Cooperative Feeding Program
When families fall into economic hardship, The Cooperative Feeding Program provides counseling and support to help them out of the throes of difficult times. Its diverse family center offers food, contact with community-wide services, and emotional support. The Cooperative Feeding Program is a bridge that helps people find their way out of despair and to a life of hope and a vision to the future. http://www.feedingbroward.org
About the Sponsors:
FIJI® Water is the official water of the Perfect PairingsSM Menu Campaign. Natural artesian water bottled at the source in Viti Levu (Fiji islands), FIJI Water is the #1 premium bottled water in the United States and one of the fastest-growing brands worldwide. A product of one of the last virgin ecosystems on the planet, natural pressure forces FIJI Water out of its aquifer deep below the earth's surface and into iconic square bottles through a sealed delivery system free of human contact. FIJI Water's unique mineral profile lends to its refreshing taste and soft mouthfeel that have made it a favorite among top chefs Nobu Matsuhisa, Jean-Georges Vongerichten, Charlie Trotter, Michael Mina, and Daniel Boulud and many others.
It takes just one full London day to give Beefeater 24 its unique character. The 12 natural ingredients of Beefeater 24 are sourced from around the world. Hand-prepared grapefruit and Seville orange peel add a tangy note to the aromatic influence of Japanese Sencha and Chinese teas. Under the watchful eye of Desmond Payne, the world's most experienced gin master distiller, the botanicals are steeped in the finest grain spirit for a full 24 hours. Then, uniquely, during the seven-hour distillation that follows, our master distiller takes an Artisan Cut by hand of the finest spirit right from the very heart of the run. This ensures a more citrussy, softer, contemporary style of gin.
Veuve Clicquot Vintage Rosé
Veuve Clicquot was the first house to export a rosé champagne to Switzerland, in 1775. Matchless know-how has made it a house specialty and Veuve Clicquot has been making rosé champagnes in the great vintage years since the end of the eighteenth century. Vintage Rosé is deeply colored, with a complex, refined fragrance mingling red fruit with very noble developing notes. When tasted, it reveals great structure and a remarkably long finish. It pairs well with spicy fish dishes, tuna sashimi, and fine meats. When mature, it is excellent with game birds.
- Patrón Tequila Patrón tequila is an ultra-premium luxury white spirit that's delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patrón is produced with unparalleled attention to detail.
- Pyrat XO Reserve Ultra-premium Pyrat rums adhere to very unique and traditional aging and blending specifications, resulting in an elegant and distinctive luxury spirit. Pyrat rums are a precise blend of carefully selected Caribbean barrel aged rums, and are characterized by their toasted apricot taste and amber color, and are smooth and gentle on the palate, not heavy or harsh. Pyrat rums are delicious in a snifter with a small amount of ice and a lemon twist, or mixed in a cocktail.
- Ultimat Vodka Ultimat is an ultra-premium high-quality Polish vodka created from a unique combination of potato, wheat and rye, giving it a subtle taste, smooth texture, and rich complexity uncommon in most vodkas. Each bottle of Ultimat vodka is an elegant cobalt blue crystal decanter skillfully designed and meticulously inspected to ensure its quality.