Highland Park, MI (PRWEB) September 11, 2009
Budco, a leading fulfillment and direct marketing organization, will discuss the successful results of a recent direct marketing campaign on the Xerox Real Business Live Stage and Theater at PRINT 09 in Chicago this coming week. PRINT 09 is the largest, most comprehensive graphic arts and print industry trade show in the western hemisphere.
Budco and the Xerox 1:1 Lab worked together to create and test direct marketing techniques using variable text and images triggered by a recipient's demographic information to create a highly personalized and relevant marketing message. "Our market test achieved a 5.7% increase in response and a 35.7% increase in sales penetration compared to our control group, so we are very excited to share more about our approach with other industry professionals," said Budco Vice President of Marketing and Product Development Jeff Sierra.
Two sessions, entitled Profit Driven Applications, will be held to discuss the approach and results of this case study. The first session will be held on Sunday, September 13, and the second will be held on Monday, September 14. Both sessions begin at 11:40 a.m. on the Xerox Real Business Live Stage located on the exhibition floor.
Budco has been designing, implementing, and managing direct marketing fulfillment programs since the company was founded in 1982. In 1996, they expanded into variable digital printing and print-on-demand technologies. Today, Budco uses sophisticated Xerox iGen3 variable color printers in concert with other media and communication methods including email, web, and telephone to support a wide variety of cross-media client applications.
PRINT 09 will encompass nearly one million net square feet within Chicago's McCormick Place and play host to a projected 100,000 industry professionals from throughout the United States and more than 100 countries around the globe.
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive/manufacturing, entertainment, pharmaceutical/healthcare, retail, travel and leisure, and transportation. In-depth information about Budco is available at http://www.budco.com.