This unique use of networking technology should prove highly popular for many 4x4 and outdoor adventure enthusiasts who would love to undertake this once-in a-lifetime 4WD trip.
Sydney, NSW (PRWEB) September 12, 2009
Nissan has teamed up with Australia's 'Mr 4x4', Pat Callinan as he embarks on a two month expedition, filming, writing and 'Tweeting' from some of the country's most rugged, remote and breathtaking locations.
Pat Callinan is one of Australia's most experienced four-wheel drivers and TV presenters, having driven on thousands of off-road tracks around the world and produced numerous magazines, books, DVDs and TV shows. Nissan's legendary 4x4 range of vehicles will be supporting Pat and following his adventure as it unfolds daily via Facebook, Twitter and regular diary updates on http://www.nissan-sportsadventure.com.au.
Featuring some of Australia's most challenging and iconic destinations such as the Canning Stock Route, the Tanami Track and the Red Centre including King's Canyon and Palm Valley, Pat will be using Twitter and Facebook supported by a Satellite Phone and GPS tracker to enable anyone to share in his expedition as it happens. "This unique use of networking technology should prove highly popular for many 4x4 and outdoor adventure enthusiasts who would love to undertake this once-in a-lifetime 4WD trip." said Matthew Baily, Brand Manager Commercial Vehicles, at Nissan Australia.
Other iconic 4WD destinations Pat will be exploring include the world's whitest sand around Esperance, the world's reddest dirt near Kalgoorlie and the World Heritage listed Barrington Tops National Park in NSW before driving south to Tasmania where he will experience yet more majestic scenery and thoroughly rewarding four wheel driving.
Driving a Nissan Patrol, Pat will is travelling with his family and a film crew as he shoots his next series of the highly popular 'Pat Callinan's 4x4 Adventures.' The 7 x 1 hour episodes recording his trip will be screened on Channel 10 and One HD from January 2010.
For more information on Pat's 4x4 adventure, visit http://www.nissan sportsadventure.com.au.
Visit Nissan's official website at http://www.nissan.com.au.
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