Hasbrouck Heights, NJ (PRWEB) September 14, 2009
Now resources to support families of children with special needs are a click away with the launch of FlagHouse's Yellow Brick Road Shop.com website. The user-friendly, vibrant site taps into the magic of the classic Wizard of Oz story and features hundreds of special needs products for children of all ages and abilities.
"The characters in the Wizard of Oz inspired us to name our site after the famous road. Each character in the story has a unique or special need, to which we all can relate," said George Carmel, CEO of FlagHouse. "With some support, each character is able to learn and grow along their journey. Our website's tagline, 'Special Products to Help Every Child's Journey Over the Rainbow,' reflects just that. We're delighted to offer products that enrich the quality of life for all children, whether it is resources for play, education, and development, or items that make everyday living easier and more enjoyable."
For over 30 years, FlagHouse has supported the special needs community through their Special Populations™ and Sensory Solutions™ catalogs and SNOEZELEN® multi-sensory environments, which it markets primarily to educators, therapists and professional caregivers. Yellow Brick Road Shop.com is specifically designed for parents, but its format appeals to children as well.
Wizard of Oz characters guide families along as they explore the site's 7 different categories. The Tin Woodman invites parents to a section for Movement & Balance, while Dorothy remarks that "there's no place like home" as she welcomes viewers to At Home & About. Other categories include Exercise, Learning, Play & Recreation, Sensory, and Gift Selections. Products are also listed by ability and special needs, further simplifying things for viewers.
"The site's clear, easy-to-read descriptions make exploring the vast array of products stress-free and fun," said Carmel, "and our Gift Selections help relatives and friends to select a gift that is appropriate based on a child's special needs and unique abilities. This ensures that their loved one receives a gift that they will truly enjoy and benefit from."
Whether searching for resources to expand children's playtime and exercise, make home life and transportation easier, assist with learning, or sharpen sensory, motor skills and strength - Yellow Brick Road Shop.com is a path worth traveling down if you have a child or loved one with special needs.
To learn more, visit Yellow Brick Road Shop.com or for more information about FlagHouse resources for special needs, call Michelle Mathias, Senior Brand Manager, Special Populations at 800-793-7900, x7563.
FlagHouse is a premier global supplier of resources for physical activity, recreation, education and special needs. With operations in the United States and Canada, its mission is to enhance the quality of life for people of all ages and abilities through more than 20,000 innovative and quality products. FlagHouse has served public and private sectors for over 50 years, including schools, parks, community centers, healthcare organizations, day treatment and residential care centers, military bases and individuals. The company's catalogs include Physical Education & Recreation™, CATCH® (Coordinated Approach To Child Health), Special Populations™, and Sensory Solutions™ featuring SNOEZELEN® multi-sensory environments. FlagHouse - The Solutions You Need. The Source You Trust.
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