Start-up Gains Fortune 500 Company as First Client - AutoNation Reaches its Customers with Velocitude's Mobile Platform

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Within its first quarter Velocitude, developers of mobile web platform technology (http://www.velocitude.com), gained AutoNation (NYSE: AN), America's largest automotive retailer, as one of its first clients. Velocitude helped AutoNation establish a mobile web presence with content easily viewed and navigated from a smart phone, allowing unlimited access to AutoNation's inventory at anytime from anywhere.

Although more and more customers are using mobile devices to surf the web, they are frustrated because most websites were not designed with the mobile user in mind; their formatting, content and functionality was created for desktop and laptop viewing

Within its first quarter Velocitude, developers of mobile web platform technology (http://www.velocitude.com), gained AutoNation (NYSE: AN), America's largest automotive retailer, as one of its first clients. Velocitude helped AutoNation establish a mobile web presence with content easily viewed and navigated from a smart phone, allowing unlimited access to AutoNation's inventory at anytime from anywhere.

According to comScore, the number of people using their mobile device (i.e., iPhone, BlackBerry®) to access news and information on the Internet almost doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million did so daily.

"Although more and more customers are using mobile devices to surf the web, they are frustrated because most websites were not designed with the mobile user in mind; their formatting, content and functionality was created for desktop and laptop viewing," Adam House, Sr., the company's CEO and founder, said.

"That's why we created Velocitude," Martin Flack, CTO of Velocitude added. "To put businesses in the 'hands' of customers via mobile platforms by taking the content of an existing website and creating a user-friendly mobile website."

Leveraging House's visionary background in helping companies find new and innovative ways to increase ROI, and Flack's pioneering mobile applications and web development experience, these Gen Y entrepreneurs, with more than two decades of combined business development experience, formed Velocitude in April 2009. By creating mobile sites that are easy to find, view and navigate, Velocitude aims to increase clients' revenue, build brand awareness, and provide superior customer service.

Gary Marcotte, Senior Vice President of eCommerce for AutoNation, said Velocitude's Mobile Platform was a quick and seamless integration with the company's main website: "They learned about our business and helped us identify the key functions our customers need from a mobile device. Our partner Velocitude continues to offer analysis and enhancements to consistently improve our relationship with our customers."

Velocitude researched all corporate websites on the Fortune 500 List from a mobile device and found approximately 10% had mobile sites. AutoNation represents one in only 49 of the Fortune 500 companies with mobile website platforms. With a mobile device in the hands of 87% of the U.S. population (CTIA), House and Flack are convinced it won't take long for the rest to follow suit.

About Velocitude
Headquartered in Fort Lauderdale, Fla., Velocitude helps clients reach the mobile web surfing customer by creating mobile websites that are easy to find, view and navigate. In doing so, Velocitude aims to increase clients' revenue, build brand awareness, and provide superior customer service. Learn more at http://www.velocitude.com.

About AutoNation, Inc.
AutoNation, Inc., headquartered in Fort Lauderdale, Fla., is America's largest automotive retailer and has been named America's Most Admired Automotive Retailer by FORTUNE Magazine in five of the last seven years. A component of the Standard and Poor's 500 Index, AutoNation owns and operates 264 new vehicle franchises in 15 states. For additional information, please visit http://corp.AutoNation.com or http://www.AutoNation.com, where more than 70,000 vehicles are available for sale along with AutoNation's E-Vehicle program.

Press Contact: Jessica Lyon │Co-Communications │ 860.658.5700

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