Techneos Launches SODA Mobile Access Platform for Market Research Using Mobile Phones

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SODA Mobile Access Platform brings wireless surveys to Blackberry, Nokia devices and more

Techneos Systems launches its SODA Mobile Access Platform today, bringing an enterprise-grade survey and engagement application to a wide range of mobile phones. Techneos has developed the SODA System based on more than a decade of experience putting complex surveys on mobile devices. By providing the entire infrastructure required to create, deploy and manage multi-lingual wireless applications, the SODA System represents a whole new way to engage customers.

With the mobile phone rapidly emerging as the preferred method of connectivity and communication, data collection via mobile phones is now emerging as a key research tool. The SODA Mobile Access Platform provides an infrastructure for automating both traditional research methods--such as face-to-face interviewing, diary studies and mystery shopping--and emerging opportunities including mobile research panels and innovative customer engagement initiatives.

The SODA System provides real-time results while maximizing usability and reliability for the mobile phone user. Unlike survey tools that use Short Messaging Service (SMS) or mobile web browsers, the SODA Mobile Access Platform downloads applications to mobile phones that run even when devices are offline, and connects to a wireless network as required to fetch projects and submit data. By combining an offline data collection tool with as-required wireless communications, the SODA System allows users to conduct sophisticated market research on a wide range of mobile phones, including Java-enabled phones from Research in Motion (Blackberry), Nokia and other leading manufacturers.

"The SODA System is a patent-pending solution that has the potential to change the research landscape," says Dave King, CEO at Techneos. "As people become harder to reach using traditional research methods, the SODA Mobile Access Platform offers an effective alternative for measuring public opinion, by reaching people when and where their feedback is most relevant: at the point of experience."

About Techneos
Founded in 1995, Techneos Systems Inc. provides mobile data collection capabilities to Fortune 500 firms, global market research organizations, and government and academic institutions around the globe. With clients in over 50 countries and support for over 200 languages, Techneos provides the world's most advanced survey software for mobile phones, PDAs, netbooks and other mobile devices. Techneos software may be licensed for installation within a client's own IT infrastructure, or as a hosted software-as-a-service offering. http://www.techneos.com

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Susan Bilczo
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