We collected nearly twice the qualified leads as our 2008 exhibit and were featured on HGTV's special, 'The Newest and Hottest Products for Kitchens and Bathrooms.'
Chicago, IL (PRWEB) September 14, 2009
Exhibitgroup/Giltspur (EG), an award-winning experiential marketing agency known for creating meaningful and memorable brand experiences, today announced it will host a special peer-to-peer webinar on TOTO's integrated marketing strategy on Wednesday, Sept. 23 from 2-3 p.m. ET, highlighting key examples from TOTO's K/BIS 2009 program. TOTO, the world's largest plumbing products manufacturer doubled leads from the previous year and boosted retail sales in a down economy at K/BIS 2009.
"Our integrated marketing efforts at K/BIS 2009 produced one of the best exhibit experiences we've ever had," said G. Martinez, Director of Branding & Marketing at TOTO. "We collected nearly twice the qualified leads as our 2008 exhibit and were featured on HGTV's special, 'The Newest and Hottest Products for Kitchens and Bathrooms.'"
Webinar attendees will learn how to use integrated marketing to drive highly-targeted prospects to an event, while enhancing the overall attendee experience. They will also learn how TOTO leveraged customer insights and metrics gathered at the show for informed follow up and continued dialog after the show.
"TOTO's K/BIS story is one every marketer should hear," said Gina McDuffie, SVP of Marketing, Exhibitgroup/Giltspur. "Despite a predicted 30 percent decrease in show attendance, they stayed their course, invested in their marketing strategies, engaged with their target prospects and reaped the rewards."
EG's webinar on TOTO's integrated marketing strategy will teach marketers and exhibitors how to create campaigns that are effective and consistent across all brand touch points. Participants can register for the webinar by visiting the registration page on the EG Web site. All attendees will receive a copy of the presentation for future reference and discussion within their daily marketing efforts.
Exhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable brand experiences. Through exhibits, events, mobile marketing tours, permanent installations and retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and consistently deliver superior results. The company also creates branded entertainment experiences that surprise and delight audiences worldwide. EG recently joined with sister company GES, one of the largest exhibition services contractors, to provide clients with unmatched program solutions. Backed by the financial strength of their parent company, Viad Corp (NYSE: VVI), EG and GES employ approximately 3,500 professionals in 58 client care centers throughout the world. For more information, please visit http://www.e-g.com and http://www.ges.com