Scotweb Launches Essential Scotweb Quality Kilts and Tartans to Fight Back Against Tartan Tat

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The world's largest tartan specialist, Scotweb, has launched a new range of "Essential Scotweb" tartan products. These kilts, tartan skirts, and homewares compete fiercely on price, without compromising the top quality materials and tailoring for which Scotweb is known. Essential Scotweb at last gives a real choice to consumers who would prefer properly made heirloom garments but have reluctantly turned to the 'Tartan Tat" vendors to save money. Responding to the economic mood, the range means both budget conscious and environmentally concerned customers can afford to invest in lifetime quality garments, suitable even for landmark events like weddings.

Scotweb is proud to announce the launch of its new Essential Scotweb range of traditionally tailored kilts, tartan skirts, tartan homewares, and other Scottish heritage products. The range cuts costs to the bone, without compromising the expert skills and high quality materials on which Scotweb's reputation is built.

Essential Scotweb products are made locally to authentic standards by traditional producers. But they are priced to compete fiercely with the infamous 'tartan tat' merchants importing substandard copycat products from cheap labour economies. So for example the Essential Scotweb complete formal Prince Charlie kilt outfit is priced at under £500, for a package normally retailing at £750 or more.

Crucially, garment quality is not compromised. The Essential Scotweb 8 Yard Kilt is actually made by Balmoral Kilts and Highland Dress kiltmakers who produce Scotweb's flagship garments. So it is always custom made to measure for each customer, from locally woven pure new wool tartan fabrics. This exquisitely tailored kilt is available in a range of the most popular tartans.

Scotweb already offers the world's largest range of tartan fabrics and garments, backed up by expert personal service. Founder and Managing Director Dr Nick Fiddes is a governor of the Scottish Tartans Authority, and the company is committed to offering authentic products made locally by traditional producers. By retailing mail order by phone and on the internet, Scotweb saves the overheads of high street premises, and passes on these savings to its customers. It is one of the few heritage retailers anywhere in the world that promises to shun imported copies with their inferior production standards.

MD Nick Fiddes says: "We know that many people are having to watch their pennies nowadays. And we want to do our bit to help. But Scotweb could never descend to selling the imported rubbish that sadly seems to be all you find on the high street nowadays. We'd never dress our customers in the awful creased ladies skirts these people advertise as kilts. Of course that stuff is mostly sold to tourists who don't know better. No one who cared about how they looked would wear it in public, let alone to an important event like a wedding. But by ordering accessories in volume and focusing on the essentials, we've been able to produce this fabulous range of products, all made to the highest traditional standards. So we can hit the tartan tat merchants where it hurts - on price. Now anyone can afford properly made Highland Dress to heirloom standards, and we can still support what remains of the traditional industry in Scotland as we've always done."

BACKGROUND

Scotweb was founded in 1995, as Scotland's original secure ecommerce site. The first company in the world to market kilts, bagpipes, and other specialist Scottish products on the web, Scotweb remains the only place in the world where customers can find every tartan ever recorded, and then buy fabrics and products in those rare tartans. This is thanks to Scotweb's unrivaled ability to weave specialist tartans to order in short lengths, in a wide choice of materials, and to cusom tailor individual garments or other products to order.

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NICK FIDDES
Scotweb
+44 131 452 8198
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