Mobiles Republic has Developed a Preloaded Apps Player for the New Oxbow Phone Launched by Virgin Mobile in France

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Board riding sports enthusiasts will have the freedom to surf as much as they want to their favourite content For the launch of the new Sony Ericsson G705 Oxbow phone, Mobiles Republic has developed an exhaustive catalogue of downloadable applications adapted to the profile of the target users. Thanks to a smooth navigation system, they will be able to check from their mobile a selection of rich and diverse content applications, amongst which is the Oxbow application dedicated to all board riding sports. The Sony Ericsson G705 Oxbow phone, sporting the Oxbow brand colours, is exclusively sold by Virgin Mobile.

it is time to offer to everybody, whatever the mobile, a simple and smooth access to quality-driven content.

Board riding sports enthusiasts will have the freedom to surf as much as they want to their favourite content

For the launch of the new Sony Ericsson G705 Oxbow phone, Mobiles Republic has developed an exhaustive catalogue of downloadable applications adapted to the profile of the target users. Thanks to a smooth navigation system, they will be able to check from their mobile a selection of rich and diverse content applications, amongst which is the Oxbow application dedicated to all board riding sports.

The Sony Ericsson G705 Oxbow phone, sporting the Oxbow brand colours, is exclusively sold by Virgin Mobile.

Men... Women...to have applications matched to users' profiles

For this exclusive launch, Mobiles Republic has developed two catalogues of applications, adapted for the two versions of the phone: one for men, and one for women.

From now on, users can stay updated with news about Oxbow and follow their favourite sports with the Oxbow application, as well as have access to a large and varied list of applications, from downloading music, obtaining cinema show times to checking complete TV programmes, or even following the latest news from the world of celebrities (featuring applications in association with ELLE, Gameloft, Première or Custom Weather). These applications are accessible at any time from the phone menu, even when the phone is not connected to the mobile internet.

Whatever the version, users will also have the possibility to customise their applications player, downloading new ones from an ever-growing list of more than 30 applications (games, social networking applications, email services, etc.).

For this launch, Mobiles Republic has customised its APPYTM solution to Oxbow brand.

A technological platform created to optimise user experience

Created by Mobiles Republic, APPYTM provides news coverage, weather forecasts, sports, the world of celebrity, TV, entertainment, games and much more, all in applications directly accessible from the phone menu.

The interface offers a smooth and ergonomic navigation system based on a revolving carousel giving easy access to information. Users can easily surf from one application to another, as a preview of information is automatically displayed enabling them to visualise their main news items.

What was only possible on Apple iPhone is now available on a range of more than a hundred mobile phones, be they classic or touch screen.
Gilles Raymond, CEO of Mobiles Republic, says: "it is time to offer to everybody, whatever the mobile, a simple and smooth access to quality-driven content."

About mobiles Republic

With its APPYTM solution application that transforms a simple handset into a real multimedia plateform, Mobiles Republic is at the leading edge of innovation. By combining advertising expertise and mobile publishing strategy, APPYTM offers a unique multimedia experience for all types of phones. Created in 2008, Mobiles Republic is already backed up by major publishing companies, brands and manufacturers, and is the winner of the 2008 Sony Ericsson Content Awards.

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Aurélie Belzanne

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