iVillage Cordially Invites Women to Tweet About Their Favorite Celebrities At twitter.com/ivillage - This Evening, September 14th, from 8:00 - 10:00 pm ET

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iVillage's First-Ever 'Twitter Party' To Celebrate the Launch of iVillage Entertainment - http://www.ivillage.com/entertainment - Chance To Win $25 Gift Cards and Hasbro Games - Grand Prize: $250 Gift Card

Through the iVillage Entertainment Twitter party, we are able to extend our vibrant community's conversation to other platforms and to connect with a new audience in a fun and interactive way.

This evening, to celebrate the launch of their brand-new celebrity news and entertainment site designed especially for women, iVillage Entertainment, http://www.ivillage.com/entertainment , iVillage will host an Entertainment-themed Twitter party, from 8:00 - 10:00 pm ET at http://www.twitter.com/ivillage. The more users tweet to #ivillage, the more chances they have to win the grand prize, a $250 gift card to a major retailer, or first prize, a $25 gift card and a Connect 4x4 game from Hasbro.

"Celebrity news and drama always sparks conversations among women," said Serena Kappes, iVillage Entertainment Editor, who will host the event by posting her top Entertainment stories continually that evening. "Come join the iVillage community tonight and chime in about how you really feel about entertainment -- everything from Ellen DeGeneres joining Idol to the ever-evolving Gosselin saga to Nicole Richie's new baby's name -- Sparrow!"

Added Michele Mitchell, Vice President of Audience Development, Research and Retention, iVillage, "Through the iVillage Entertainment Twitter party, we are able to extend our vibrant community's conversation to other platforms and to connect with a new audience in a fun and interactive way."

Earlier this Summer, iVillage announced a series of online promotions celebrating women. The iVillage Entertainment Twitter Party is the fourth in the series. For more information on the iVillage Twitter Party Sweepstakes visit http://www.ivillage.com/twittersweepstakes. For complete Official Rules, visit http://www.ivillage.com/twitterparty.

About iVillage

iVillage is the leading online destination for women, where they can find the most meaningful content, real-life conversations and the tools they need for their busy lives. The site focuses on categories that best serve women's needs including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City.

iVillage Networks is part of NBC Universal's Women & Lifestyle Entertainment Networks, a powerful combination of media assets that additionally include Bravo Media, "Green is Universal," and Oxygen Media, and Women@NBCU, a female targeted sales and marketing initiative.

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Mary Ellen Mooney
iVillage
347-572-5088
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