Party City Celebrates Launch of Online, Gift-Ready Favors in the City

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America's largest specialty party retailer, Party City, announces the launch of FavorsInTheCity.com, offering shoppers an unrivaled and ever-growing collection of beautifully presented wedding favors, bridal shower favors and baby shower favors to complement any theme or color scheme.

America's largest specialty party retailer, Party City, announces the launch of FavorsInTheCity.com, offering shoppers an unrivaled and ever-growing collection of beautifully presented wedding favors, bridal shower favors and baby shower favors to complement any theme or color scheme. Favors in the City also includes a lively, reader-driven blog that spotlights wedding-, bridal shower- and baby-shower planning, and What's Hot!, where the site puts brides and shower hosts in touch with the latest trends season by season.

According to Party City president Lisa Laube, "Our customers are taking event-planning to a whole new level. Their events and celebrations are a reflection of their own unique style and personality. FavorsInTheCity.com is dedicated to bringing them imaginatively designed, uniquely presented, personality-inspired favors to unify their theme and color scheme and, at the same time, express heartfelt thanks to the family and friends celebrating with them."

The Favors in the City brand includes several designs from trend-setting favor designer Kate Aspen. Among the highlights are the delicate, Asian-themed Cherry Blossom Candle, the "With This Ring" Diamond Ring Bottle Stopper in a creative, jeweler's style gift box and the cleverly designed "Baby on Board" Expandable Pen in a car-seat gift presentation. The site also has a Shop by Price feature, so brides on a budget can cut straight to the chase. Prices start as low as $.99, and with fast shipping, http://www.FavorsInTheCity.com is the ideal destination for affordable, yet chic and completely unique favors for everything from a formal wedding to a casual girls' night out.

As part of the launch, Favors in the City is giving shoppers the opportunity to win A Party Full of Favors at http://blog.FavorsintheCity.com. The winner will get up to 150 fabulous wedding, bridal shower or baby shower favors compliments of Favors in the City--Uptown, Chic and Completely Unique.

ABOUT PARTY CITY
Party City Corporation is America's largest discount party goods chain. Party City currently has more than 600 company-owned and franchise stores in the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc., which owns, operates or franchises more than 900 specialty party retail stores and also operates a wholesale and manufacturing division. To learn more about Party City, call 1-800-477-4841 or visit the company's website at http://www.partycity.com. To learn more about Amscan Holdings, Inc., visit http://www.amscan.com.

ABOUT FAVORS IN THE CITY
FavorsInTheCity.com offers customers a vast and growing selection of gift-ready wedding favors, bridal shower favors and baby shower favors. An exclusive brand of event-planning giant Party City, Favors in the City is dedicated to bringing top-quality, trendsetting favors to customer celebrations everywhere. Favors in the City promises shoppers the finest favors available, easy Web-site navigation, an extensive and ever-expanding product line and the same outstanding customer service for which Party City is nationally recognized.

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Jennifer Davis