It's imperative for small businesses, especially startups, to create a practical marketing plan. As a fellow small business owner, I understand that marketing is a commitment of time and money
Potomac, MD (Vocus) September 15, 2009
Bob London, President of marketing and communications consulting firm, London, Ink, is one of the marketing experts that will address more than 500 business owners during the session called "Driving Small Business Performance with Marketing and Innovation" at the Network Solutions® GrowSmartBiz Conference, a one-day event on Tuesday, September 29, at the Renaissance Hotel in Washington, DC. Chris Anderson, well-known author and Editor-in-Chief of Wired magazine will be keynoting the event.
"It's imperative for small businesses, especially startups, to create a practical marketing plan. As a fellow small business owner, I understand that marketing is a commitment of time and money," said Bob London, President and Founder of London, Ink, a marketing and communications consulting firm in Maryland. "There are many things that entrepreneurs can do to manage their marketing efforts in a cost-effective way - and my fellow panelists and I will share some of those things at the GrowSmartBiz Conference."
The GrowSmartBiz Conference is designed to provide small business owners and entrepreneurs - from startups to well-established companies - with the tools and resources they need to be successful. In addition to Marketing & Innovation, discussion topics include:
- Raising Capital with Effective Finance Strategies
- Getting Ahead in the Current Economy
- Integrating Traditional Media with Social Media
To register for the GrowSmartBiz Conference or for more information about the event, please visit the conference Web site at http://cl.gs/0TezD4. Follow the GrowSmartBiz Conference on Twitter at @GrowSmartBiz and join the conversation by using the #growsmartbiz hashtag.
About London, Ink
London, Ink is a marketing and communications consulting firm that helps early-stage and established organizations define and prioritize their products, services and marketing initiatives based on what the market needs--or doesn't need.
In pioneering the Virtual VP of Marketing concept, London, Ink president and founder Bob London works with companies who aren't ready for the cost and commitment of a full-time marketing executive to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan, including market awareness, customer acquisition and retention, prospect “nurture” campaigns and targeted education programs.
Bob London has successfully managed marketing initiatives with annual budgets ranging from the $150 million network television launch of MCI Friends & Family (back when network tv really meant something) to under $25,000. His work and writing has been profiled or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today and Marketing News (the AMA's flagship magazine). Bob recently spoke at the nationwide Unintentional Entrepreneur series.
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