When you're pushing to do the right thing, there's resistance
Colorado Springs, CO (PRWEB) September 16, 2009
Alone and unafraid. It's a phrase that has many meanings. For website founders and U.S. Marines Aaron Moore and Rick Tippins, "Alone and Unafraid" is all about cultivating self confidence and self reliance, balanced by having an unselfish dedication to higher ideals. So what does all this have to do with t-shirts?
"It's pretty simple," explains Aaron Moore, who recently retired after 21 years of service in the Marine Corps. "We wanted to create cool stuff we'd want to wear ourselves - t-shirts, and eventually other gear - that reinforce the Alone and Unafraid philosophy. It's all about being hard as nails when required, but having a sense of perspective, and lending a hand to others."
To that end, the site's founders are giving 5 percent of their sales to the Injured Marine Semper Fi Fund, a group that provides much-needed assistance for America's wounded heroes and their families.
More than just an e-commerce site, AloneAndUnafraid.com also seeks to become a community for those who wish to participate, via sharing stories, photos or other memories. "When you're pushing to do the right thing, there's resistance," explains site co-founder Rick Tippins, who served four years in the U.S. Marine Corps prior to his long career in law enforcement. "At some point in our lives, we all find ourselves out front - alone and unafraid. We're hoping people of all backgrounds will share some of their inspiring stories."
The website is launching with six t-shirt designs, with more to follow. The shirts can be purchased at AloneAndUnafraid.com.
An e-commerce website selling military-themed t-shirts, AloneAndUnafraid features apparel and merchandise with military-style graphics from the Army, Navy, Air Force and Marines. Founded by two U.S. Marines, AloneAndUnafraid.com donates 5 percent of its sales to the Injured Marine Semper Fi Fund.