New Innovation Survey Launched by

Share Article

"Innovation: What Do You Measure?" -- Open for participation has launched the next in a series of Innovation surveys: "Innovation: What Do You Measure?" Once again, is surveying and sharing key Innovation factoids and knowledge. This month's Innovation Survey is focusing on the key measurements that leaders use to gauge their New Product Development efforts and results.

Robert Brands, Principal at states: "Past surveys have shown typical results like percentage of R&D spending, but in today's tough and even more demanding environment leaders, are shifting their focus. Unique times result in unique approaches.

Brands is intrigued by initial feedback thus far. "It will be interesting to find out the end result, and see where the emphasis has shifted."

Upon completion of the survey, participants and those interested may view the results of the poll, and explore for the best business practices, new product and service development, and latest trends in Innovation, as well as request further, customized information from Robert Brands, Innovation Coach. To take the survey, visit


Brands & Company, LLC is an Innovation management-consulting firm. The firm, founded and headed up by Robert F. Brands, focuses on creating and sustaining innovation in business. Operating as "Innovation Coach" Brands is promoting a "Sustained Innovation Commitment" to deliver profitable growth, for more details visit .

Brands has over 25 years of hands-on experience in creating innovation. Having worked in new product development and marketing at Philips Lighting, Sylvania and the Kohler Company. Most recently, he served as Managing Director of the Personal Care Division of Rexam Plastics. Prior to Rexam and since 1998, Brands built (Rexam) Airspray N.V., now a worldwide leader in the design, manufacture and supply of innovative non-aerosol foam technology like instant foaming hand soap.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robert Brands
Visit website