RefMob Launches at TC50 to Revolutionize Word-of-Mouth Referral Programs

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Businesses tap into the social networks of their own happy customers
 for trusted referrals.

RefMob helps overcomes this overload by allowing individuals to focus on a narrower, more trusted list of options - what business wouldn't want to be on that short list?

RefMob, the refer-a-friend marketplace, today announced its launch at the prestigious TechCrunch50 Conference.
The RefMob service allows businesses to acquire new customers through referral programs and to create, manage and measure those campaigns. Individuals can refer friends to their favorite businesses and share the bonus.

"Both businesses and individuals understand the power of personal referrals," said Kaushik Ghate, co-founder of RefMob. "RefMob makes it easy to magnify the impact of trusted referrals by leveraging the power of social networks, by reaching not just your happy customers but the friends and followers of happy customers."

RefMob For Business
Previously, businesses with referral programs could only rely on these programs for a small portion of new customer acquisition since they relied entirely on word of mouth alone. By harnessing the extensive reach of Facebook and Twitter and the automation of referral campaigns by RefMob, businesses can expect a 30% increase in new customers via their referral programs at a minimum of cost or effort. In this tight economy, being aware of a referral program, can make the difference for many consumers between one provider or another. Also, the RefMob system overcomes one of the key drawbacks to most programs which is the reluctance of people to share the contact information of their friends and family who might be great prospects. Because it harnesses the power of existing social networks, this barrier is overcome. When used in conjunction with additional world of mouth marketing via social networks, RefMob also increases brand awareness.

RefMob for Individuals
Happy clients can now broadcast the availability of referral programs at their favorite businesses. People searching for services can now take advantage of referral programs and split the fee with existing clients. Because it is free and an easy to use Facebook and Twitter application, everyone has the opportunity to share referrals with their extended social network. Unlike traditional referral programs, there is no need for individuals to share private information of their friends and family.
"Google revolutionized advertising by providing unprecedented targeting and relevance and yet it created a new problem of advertising overload," added Ghate. "RefMob helps overcomes this overload by allowing individuals to focus on a narrower, more trusted list of options - what business wouldn't want to be on that short list?"
RefMob is now available for individuals and will be available for businesses in early Q4. Additional information is available in an FAQ at

About TechCrunch50

Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, Bing, MySpace and Facebook, as well as venture capital and legal-advisory firms including Sequoia Capital, Charles River Ventures, Founders Fund, Redpoint Ventures and Perkins Coie.

About RefMob
RefMob, the refer-a-friend marketplace, helps people share "new customer" referral fees and allows businesses to generate 30% more referrals and easily manage and automate referral campaigns. It mitigates the high cost of new customer acquisition by motivating existing, happy customers to refer others. You can find us at and contact us through or @refmob on Twitter.


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