Media Horizons Management Launches EnVision, a Powerful Consumer Transactional Database for Improved Direct Marketing Campaigns

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EnVision gives marketers a window into consumers' complete buying behavior, including both the purchase type and purchase channel, combining transactional and demographic/lifestyle data in order to create highly targeted audience selections

Media Horizons Management has announced the launch of EnVision, a 32-million consumer transactional database that combines information on consumer purchases with demographic and lifestyle data, providing direct marketers with a powerful tool for more targeted and responsive direct marketing campaigns.

Using EnVision, marketers gain a window into consumers' complete buying behavior, including both the purchase type and purchase channel. In addition, marketers have the ability to match appropriate offers to ready buyers based on their interests, hobbies, income, gender, lifestyle and other demographic data.

"EnVision's robust marriage of transactional and demographic/lifestyle data allows marketers to create highly targeted selections," said Alan Zamchick, Vice President of List Management, Media Horizons Management. "Increased selectivity drives improved results by allowing marketers to reach out exclusively to specific consumer segments at the optimal intersection of interest and purchasing power."

EnVision's power stems from both its scope and transactional detail. The database has the depth and breadth to allow marketers to effectively target large segments by mining the combination of consumer demographic/lifestyle data enhanced with aggregated behavioral attributes powered by Alliant.

EnVision's data sources are updated frequently, providing large "hotline" segments across the file - from the previous three months up to 24 months. EnVision also offers solid support for multi-channel strategies. The database includes purchase information from three buying channels: direct mail (69%), Internet (20%) and telemarketing (11%).

In addition to strong recency and channel data, EnVision provides detailed insight into household purchase preferences and affinity interests in active categories such as entertainment, books and magazines, continuity and subscription products, and merchandise offers.

Unlike other transactional databases, none of EnVision's transactional data is created using consumer self-reported or compiled data, nor are users of the list required to contribute their customer data to the database.

Marketers can begin accessing the power of EnVision's 28 buyer/purchase interest categories - ranging from adventure to woodworking - through 14 proprietary EnVision affinity groups created by Media Horizons Management. These selections include segments such as: "Multi-Channel Mature Market Buyers," "Upwardly Mobile Female Mail Order Buyers," and "The Power of Families Direct Mail Sold." Other consumer categories and offer types that should see excellent results from EnVision include catalogs, varied newsletters, health, horticulture, children's, food & culinary, home décor and ethnic, to name just a few.

The EnVision Behavioral/Action database is a unique list resource that offers marketers an unprecedented degree of depth and selectivity for a wide variety of offers. To discuss selection options, obtain counts and schedule tests (7,500 minimum order quantity), marketers and list professionals should contact:

Alan Zamchick, VP List Management, Media Horizons Management

About Media Horizons Management
Media Horizons Management, a division of Media Horizons, Inc., represents over 75 unique media channels targeting a wide variety of demographic and psychographic groups. Dedicated to maximizing revenue for its clients, MHM uses state-of-the-art research tools to identify, contact and sell new advertisers into the media properties it represents.

Media Horizons Inc. was founded in 1988 and is a privately held direct marketing agency based in Norwalk, CT.

For more information, please see us at Please connect with us on Twitter@mediahorizons.


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