All-Natural Root Touch-Up Powder Hits Market

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Root Essentials is the World's First Dry-Application Root Colour and Rejuvenation System

For those who colour their gray hair, Beau Colour offers relief from the hassle of maintaining exposed roots: Root Essentials, a brush-applied root touch-up powder, containing only natural minerals and vitamins. Root Essentials intends to supplant wet-application chemical root colorants.

"Wet root touch-ups are a hassle. We all know that. They're time -consuming, costly, and the outcome is hard to manage," said Carla Beaumont, president of Beau Colour. And frequent visits to the salon aren't feasible for most of us.

In moments, consumers may apply Root Essentials to exposed roots for instant color and protection. Vitamins and minerals, including rosemary, chamomile, and vitamin E, provide nutrition, body, and protection to the roots--even SPF protection.

Users can blend Root Essentials with contrasting colours for highlights or lowlights. The ability to easily blend Root Essentials affords customers limitless colour possibilities. And Root Essentials Serum provides added shine.

Application of Root Essentials blends the vitamins and minerals with the hair's natural oils, reducing the need for frequent washing and eliminating the need for chemical root applications, both of which can damage or thin hair.

Root Essentials' benefits may be enjoyed by women or men and can be applied to root lines, eyebrows, mustaches or beards.

Said Rick Shane, owner of Shane & Kauffman Salon in Arnold, MD: "The colours (of Root Essentials) are very versatile, I like how you can control the shade by the application process."

Eric Kauffman, co-owner, agreed. Kauffman said, " I like the ease with which Root Essentials blends into the hair, it doesn't interfere with my chemical processing."

Root Essentials debuts on September 17th in Los Angeles to industry insiders at the 2009 Madison & Mulholland Charitable Gift Giving Suite and Hollywood Stylist Breakfast. It will subsequently be available for order at


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Carla Beaumont
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