Crank the Earth Launched Official Web Site

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Crank the Earth has just announced the launch of their contest and community-based cycling t-shirt and jersey online store cranktheearth.com. Crank the Earth is a community-designed cycling jersey and apparel store. Powered by votes, the community chooses which designs win and are sold in the shop! Sign up and vote for your favorites, and pick the best t-shirts and jerseys ever to reach planet Earth.

Chicago-based Crank the Earth has just announced the launch of their design contest and bicycling t-shirt and jersey online store cranktheearth.com. Crank the Earth is a community-designed cycling jersey and apparel store. Powered by votes, the community chooses the winning designs that are later sold in the CTE shop.

With hundreds of members and growing hourly, CTE soft-launched their beta Web site at Chicago's Bike the Drive ride sponsored by Chicago's Active Transportation Alliance on May 24, 2009.

"Within two months of soft-launching our beta site, testride.cranktheearth.com this summer, word spread quickly with web hits from all over Europe, Asia, North and South America," said Michelle Hierzer, one of Crank the Earth's founders. "We are thrilled with the official launch, and would like to thank all of our test ride beta customers for their feedback and support."

In preparation for the launch, Crank the Earth also beefed up their offerings to both their designer community and consumer. They increased the design award from $250 to $1000 plus $100 CTE dollars to be used in the store. In addition, they partnered with a few of the best apparel manufacturers including American Apparel for t-shirts and Primal Wear for jerseys.

Women-owned and involved in the local community, Crank the Earth also donates a percentage of their proceeds to pro-bicycling organizations.

About Crank the Earth
Created in 2008, Crank the Earth is a rider-inspired community and online store sponsoring on-going bicycle t-shirt & jersey design contests. CTE aims to inspire cyclists and artists to share awesome t-shirt & jersey designs, participate in the online community by voting, promoting, and buying the best t-shirts & cycling jerseys ever to reach planet Earth.

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Sherry Keating
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