Sunnyvale Public Safety Joins Forces with TipNow; Partnership Lets Public Send Anonymous Text Messages to Police

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Resiligence is dedicated to the creation and deployment of programs that enhance safety within organizations. The focus is on mitigating danger, encouraging and enhancing individual participation, and facilitating positive outcomes. TipNow is a text-based anonymous tipline.

We want the public to use the system to report non-emergency suspicious activity, or to provide our investigators with information about a crime that has already occurred. We hope this information will help us solve crimes and take dangerous suspects off the streets.

Sunnyvale Department of Public Safety (DPS) has joined forces with TipNow to allow police to accept text messages and e-mail communications anonymously from the public. TipNow collects and manages e-mail and cell phone text messages and forwards them anonymously to DPS. When a text message or e-mail is sent to SVTIP@tipnow.org, TipNow provides an automated notification to police. TipNow does not replace 9-1-1 service, but is best used to send tips regarding non-emergency suspicious activity or crimes under investigation. The key aspect of TipNow is its ability to encrypt the tipster's cell phone number or e-mail I.D., thereby guaranteeing the anonymity of the user.

"We hope this will be another way DPS strengthens our already tight bond with the community," said Captain Doug Moretto. "We want the public to use the system to report non-emergency suspicious activity, or to provide our investigators with information about a crime that has already occurred. We hope this information will help us solve crimes and take dangerous suspects off the streets."

Sunnyvale DPS is the first police agency to launch the TipNow service. The public can send a text or e-mail message to SVTIP@tipnow.org to report what they are seeing or to provide information about a case police may be investigating. The TipNow system encrypts the reporter's cell phone number or e-mail and then forwards the tip on to the police. Investigative personnel can then access the message and determine the best course of action. The public can even attach photos and videos to the tip.

"We are very excited about the system, added Chief Don Johnson. "To be able to provide the public with an easy, secure and totally anonymous method to communicate with us will certainly enhance the safety in our community. We really think this will be a great tool for some of our middle-school and high-school-age adolescents and young adults in the City. This is also a tremendous application for our special needs populations, especially those individuals with hearing or speech difficulties."

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Ron Goodman
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