This Winter Aquaphor Connects with Over 25 Million Consumers When They are Active

Share Article

Popular body and lip moisturizer brand to leverage brand connections' national reach in to the active outdoor market

Brand Connections, one of the largest marketing and media companies in the US, announced today that Aquaphor has selected the company as one of its partners in product sampling and brand marketing. This relationship marks the second time Aquaphor and Brand Connections have worked together in this exclusive network.

Beginning January 1, 2010, this three month program will allow for the distribution of over 500,000 product samples at participating mountain resorts throughout the United States. The Aquaphor Gift Pack samples will be distributed at hotel check in as well as hand-to-hand on the mountains.

"We are very pleased to partner once again with Aquaphor to help this brand reach their active consumer market while they are being active", said Brian Martin founder and chief executive of Brand Connections. "This represents an opportunity for a leading brand to connect with millions of its consumers through one category exclusive network. The marketing strategy focuses on a targeted audience in a manner that has proven to be extremely effective in increasing the sales of national name brands".

Brand Connections' clients benefit from increased brand recollection and intent to purchase. "We subsequently track the progress made by measuring the effects of this brand recall and submitting the statistical data to demonstrate the ad's success," says Martin.

"Based on the positive results we have seen in working with the Active Outdoor network in the past, we are pleased to extend the relationship with Brand Connections for the 2010 winter season," said Lisa Carnevale, Product Manager, Beiersdorf.

The advertising experts at Brand Connections integrate a multi-platform network specifically created for the individual brand through the use of product sampling at hotel check in, hand to hand on the mountains, and literature placement in room through the nation's largest outdoor network. These extremely valuable multiple touch points integrated into one network are individual catalysts designed to foster the most successful advertising results for brands. Brand Connections is able to implement marketing strategies that follow a consumer during their entire trip.

About Brand Connections
Brand Connections ( is one of the largest marketing and media companies in North America focused on reaching consumers in venues. The company's targeted media, product placement and experiential marketing products connect national advertisers with hundreds of millions of consumers in environments such as airlines, hotels & resorts, outdoor sports & recreation centers and colleges & universities. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers. Brand Connections is backed by one of the largest global media-focused private equity firms, Veronis Suhler Stevenson.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Teena Touch