inSing.com Hits its First 1,000,000 Unique Visitor Month

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SingTel Digital Media's inSing.com has reached a milestone with its first 1,000,000 unique visitor month in August, making it one of Singapore's leading web destinations, according to the Nielsen Online SiteCensus report. This premier website with in-the-know content on all things Singaporean was launched just months ago in May. Since then it has rapidly become a go-to destination for those living in Singapore and based on Hitwise reports, already ranks as the 6th most popular Singaporean website.

inSing 1m Visitors

We are extremely excited and encouraged to see the quick adoption of inSing.com. The site has been well-received and we are pleased to see users visit our site on a regular basis, returning often to explore the frequently updated content we publish.

Covering a range of subjects such as food and drink, things to do, shopping, news and entertainment, visiting inSing.com is now a habit for users searching for the latest information. Top search terms include 'restaurants', 'street food' and 'buffet' -- proving once again that Singapore is a nation of food lovers. Other top search terms were 'jewellery', 'travel agents' and 'home appliances'.

CEO of SingTel Digital Media, Ms Varsha Rao said, "We are extremely excited and encouraged to see the quick adoption of inSing.com. The site has been well-received and we are pleased to see users visit our site on a regular basis, returning often to explore the frequently updated content we publish."

While a significant portion of the engaging content on inSing.com is produced by an internal team, inSing.com also works with various content partners to ensure there is always up to the minute and quality information on the site. Recently, the site has engaged top bloggers including Lee Kin Mun of mrbrown.com, Fashion Nation authors Stephie and Dottie, Nanz Chong-Komo of Nanz Inc.com and ieatishootipost's Dr Leslie Tay, to contribute feature articles.

inSing.com also offers a distinctly Singaporean point of view through its thousands of user reviews (currently over 15,000), which provide valuable insights for users. This user generated content has become an increasingly important part of the site with users providing their thoughts and comments on a variety of businesses from restaurants to hairdressers and more.

Other unique content includes an extensive events calendar detailing hundreds of events each month, over 15,000 restaurant and hawker listings, over 60 hot deals updated on a daily basis, and more than 150,000 Singapore business listings. The site also features a comprehensive local search engine allowing the right business in the right location to be found quickly and easily.

Over the last three months, inSing.com has kept users interested by providing current and timely content. To continually attract visitors to the site this month, and to be part of the buzz of the 2009 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, inSing.com will be featuring a series of Grand Prix themed articles including exclusive interviews with a number of celebrity drivers and much more.

About SingTel Digital Media:
inSing.com is developed by SingTel Digital Media (STDM), a subsidiary of Singapore Telecommunications Ltd - Asia's leading communications group.

inSing.com aims to be Singapore's premier go-to website with in-the-know content on all things Singaporean. With a focus on user reviews, hyper-local information, editorial by commissioned and leading media partners and over 150,000 listings of businesses, inSing.com provides engaging and comprehensive content, which is easy to locate, across a broad range of subjects including food and drink, things to do, shopping, Singapore news and entertainment, with a distinctly Singaporean point of view.

Visit inSing.com - Where Singapore Clicks. Available online and on mobile.

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Hannah Jones
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