Variety of Content is Vital for User Engagement According to Reality Digital

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A mix of features will appeal to more audiences.

The variety of accessible content on a website is of vital importance when it comes to engaging users and consumers according to Reality Digital, the leading provider of social network software for brands and businesses.

The rise of social media as a marketing tool has meant that brands have had to look at all possible avenues in their efforts to make their brand stand out. The creation of a brand focused social network is one of the key methods of tapping into online audiences, and - as with the majority of online marketing initiatives - content is of huge importance.

There are a vast number of features that can be implemented into a social network, such as an integrated video platform or a photograph slideshow capability, and more are continuously being created by web developers looking to further enhance users' social media experience. Features such as online video, chat, and user generated content are all great ways of engaging audiences, but the key is in having a wide variety of these features to ensure that there is something for everyone, according to Reality Digital.

Robert Proctor, Head of EMEA for Reality Digital, said: "The use of multiple features within a social network serves to give users a unique experience with a brand along with the opportunity to decide exactly how they wish to consume and share the content on the site.

"Brands should take into account that some users may wish to chat about the content that they have discovered, whereas some may prefer to share it using a microblog or via email. Also, some media such as an online video may be easier to share using one method such as embedding it into a blog post than it would be to email to multiple parties. A social network that offers a variety of communication elements is likely to be far more successful in engaging users."

Reality Digital Opus is a unique brand of online community software, which incorporates all of the latest social network functionality. Opus provides brands and businesses with the perfect social networking platform to use either as a stand alone website, or as the hub of a variety of other online marketing activities.

To find out more about Reality Digital, please call 0203 1785 883, or visit realitydigital.com.

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Pete Goold
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