Introducing a New Frontier in Social Media: rrripple

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Next-generation group sharing platform gets privacy, control measures right.

Although we are all social beings, and technology has made this natural tendency hyper-efficient, we increasingly need the power to shape how it is we broadcast our thoughts, ideas and a full range of media to both intimate and far-flung connections

TechCrunch50 Conference- - A new way to share your life with others debuted today, giving users control over their online social world. The free service, rrripple.com, is a fun, easy and private way to organize and send photos, videos, documents, messages and anything else you want to share with groups.

"We built rrripple to put the process and control of sharing with the groups in our lives -- friends, family, spouses, work colleagues, hiking buddies, new moms, etc. -- back into the hands of the sharer," explains Andres Davidovits, co-founder and CEO.

All activity on rrripple is organized via a visualization platform that's timeline-based, which makes locating and organizing a vast array of media an intuitive experience. In addition, rrripple has a sleek interface and intuitive workflow that is ideal for touch screen devices such as iPhones.

"As we started designing the best way to securely share media with groups, we realized that we also built the ideal platform for aggregating and tracking the myriad of media we encounter and produce daily--photos, videos, documents, presentations, messages, links, and more," said Heather Hiles, co-founder and COO.

Social networks have harnessed the power of connecting people with both long-lost friends and more immediate relations, while making it possible to broadcast everything to anybody. "Although we are all social beings, and technology has made this natural tendency hyper-efficient, we increasingly need the power to shape how it is we broadcast our thoughts, ideas and a full range of media to both intimate and far-flung connections," said Hiles. "In other words: we don't want algorithms to make those determinations for us."

About RippleSend
Founded in 2008 by Andres Davidovits and Heather Hiles, RippleSend is a technology start-up based in San Francisco that powers rrripple, a next-generation social media platform. rrripple puts the power and control of sharing within and among groups in the hands of the sharer. Relying on an intuitive visualization platform available online and via mobile apps, rrripple makes aggregating, sharing and tracking a wide range of personal and third-party media and documents fun, easy and private. http://www.rrripple.com ; Life flows. Share it.

About TechCrunch50
Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, Bing, MySpace and Facebook, as well as venture capital and legal-advisory firms including Sequoia Capital, Charles River Ventures, Founders Fund, Redpoint Ventures and Perkins Coie.

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Heather Hiles
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