Nutritional Products International Announces U.S. Launch of BetterYou Magnesium Oils

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Through a joint partnership with BetterYou Ltd, NPI will initially launch three Magnesium Oil spray products nationwide with additional lines to follow. All products are suitable for use by those on a vegetarian, vegan, coeliac and diabetic diet.

We are very excited to have the opportunity of being the exclusive marketer for BetterYou's innovative line of Magnesium Oil spray products here in the US. Given the record year of sales the company has enjoyed in the UK and the fact that there is no other product on the market like it, I believe we'll see the same level of success with US consumers.

Nutritional Products International (NPI), a worldwide leader in bringing consumer products into the US marketplace, announced the company has signed an agreement to launch BetterYou Magnesium Oils in the United States following a year of record sales in the UK.Through a joint partnership with BetterYou Ltd, NPI will initially launch three Magnesium Oil spray products nationwide with additional lines to follow. All products are suitable for use by those on a vegetarian, vegan, coeliac and diabetic diet.

Magnesium is a fundamental mineral, needed for over 300 bio-chemical operations including skin integrity, brain health, immune system and energy production in the body. While awareness of its importance as an essential nutrient is widely accepted in many parts of the US, especially for heart health and joint and muscle relaxation, it is believed over two thirds of the population will be deficient. For the great majority it supplementation is still only taken in powder form orally using sources often poorly absorbed by the body.

BetterYou's Magnesium Oil formulations offer a unique transdermal application for faster and more efficient absorption. Transdermal application delivers this essential mineral directly into the skin where it is directly absorbed by the body. With a suite of three products in BetterYou's Magnesium range there are formulations to suit every audience and a diverse range of conditions.

The source of this exceptional mineral is from an ancient sea which once existed over 250 million years ago. Found in Northern Europe and one mile below ground a seam of the most pure magnesium chloride has been found, condensed and purified and uncontaminated by man-made pollutants.

The three products soon to be available in the US through NPI include:

  •     Magnesium Oil Original Spray - Delivered in its most pure and absorbable form, Magnesium Oil helps to rejuvenate and ease muscular and joint pains. Magnesium is a natural and effective muscle relaxant, helping to reduce tension, tightness and pain related to muscle and joint strain. It is also essential to help the body better absorb calcium.
  •     Magnesium Oil Goodnight Spray - This formulation incorporates essential oils and is ideal for promoting a peaceful sleep and providing relief from night time cramps and restless leg syndrome by working to relax joints and muscles. The pure salt form is quickly absorbed relaxing and calming muscles and nerves and helping to regulate melatonin, the hormone essential for normal sleep cycles.
  •     Magnesium Oil Sports Formula - Magnesium is a vital mineral for sports nutrition and aerobic energy production. The instant spray formulation, incorporating lemon, camphor and black pepper essential oils works to invigorate, repair and strengthen muscles while increasing energy, beating fatigue and aiding waste removal. It is ideal for athletes and has even been tested with great success by international sportsmen and women, in particular the Romanian National Football team and The Royal Ballet.

Andrew Thomas, founder of BetterYou Ltd said, "It's been a great year for both our portfolio and distribution network which are expanding quickly and very positively here in the UK. This partnership with NPI is a truly exciting next step in the development of our business and we very much look forward to both continued growth in sales but also growth in the range itself".

According to Mitch Gould, Director of Global Operations for Nutritional Products International, "We are very excited to have the opportunity of being the exclusive marketer for BetterYou's innovative line of Magnesium Oil spray products here in the US. Given the record year of sales the company has enjoyed in the UK and the fact that there is no other product on the market like it, I believe we'll see the same level of success with US consumers."

BetterYou's Magnesium Oil spray products will soon be available on Amazon.com and at retailers throughout the United States. For updates and more information, visit http://www.nutricompany.com.

About Nutritional Products International (NPI):
Headquartered in Delray Beach, FL, Nutritional Products International (NPI) is a privately held company staffed with a complimentary team of market professionals that specializes in retail and practitioner distribution of Nutraceuticals, Dietary Supplements, Functional Beverages, and Skin Care Products. NPI offers a proprietary, turn-key approach for both Domestic and International product manufacturers seeking to launch or expand distribution of their products in the U.S. market. For more information, visit http://www.nutricompany.com.

Contact: Brian Gould
561-756-7451

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