Veterinary News Network Achieves 700 Million Audience Impressions - A Record High Audience

Share Article

The Veterinary News Network, one of the country's largest providers of animal health news stories to traditional and new media outlets, achieved more than 700 million audience impressions using its growing network of 350 media veterinarians in the U.S and Canada during its 2008-09 production year. Both are record numbers for the organization which began producing animal health news stories in 2005.

News Image
A core mission of VNN is to deliver animal health stories to traditional broadcast and print media through the experts audiences trust most - local veterinarians

The Veterinary News Network, one of the country's largest providers of animal health news stories to traditional and new media outlets, achieved more than 700 million audience impressions using its growing network of 350 media veterinarians in the U.S and Canada during its 2008-09 production year. Both are record numbers for the organization which began producing animal health news stories in 2005.

"A core mission of VNN is to deliver animal health stories to traditional broadcast and print media through the experts audiences trust most - local veterinarians," says Dr. Jim Humphries, VNN President and News Director. "Our network has media-trained veterinarians living and practicing in just about every major U.S. media market. Using VNN-produced content, these veterinarians deliver our stories using their media, their personality and their power of community trust. This is the most powerful way to communicate such topics. These veterinarians can also respond quickly to any media outlet or crisis with reliable, accurate and local information."

In addition to its focus on local media, VNN has grown and strengthened its delivery system to reach consumers in a variety of ways including nationally syndicated radio and TV networks, in-clinic television networks, and many forms of "new media" such as Web sites, blogs and webcasting.

VNN has produced hundreds of video, audio and print animal health news stories. Each story focuses on current veterinary medical topics or breaking news, and all stories drive consumers to visit their veterinarian. VNN videos are available to view or download at many popular Web sites, including YouTube and VNN's digital library at http://www.MyVNN.com. The stories are also carried on several human medical TV programs and Internet sites. VNN welcomes any veterinarian who would like to use local media for communication and education. Membership is free and accomplished quickly on-line at http://www.MyVNN.com.

About Veterinary News Network
The Veterinary News Network (VNN) is a national network of more than 400 veterinary and affiliate reporters who use VNN-produced resources to broadcast and publish local news stories about current animal health issues and advances in veterinary care. VNN is funded by an educational grant from Merial. For information, visit http://www.MyVNN.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dr. Jim Humphries
Visit website