Vernon Irvin, Former CMO of XM Satellite Radio Joins Brand Asset Digital as President and CEO

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Mr. Irvin, a proven technology leader with a track record of facilitating rapid growth, brings his innovative vision of content distribution and digital marketing to Brand Asset Digital's products: P2Pwords, P2Plive and P2Panalytics.

I look forward to leading Brand Asset Digital's team and helping the company expand and leverage its next generation consumer marketing technologies.

Brand Asset Digital, the distributed technologies company with a focus on world class millennial marketing and distribution capabilities, announced today that Vernon Irvin has joined the company as the new President and CEO.

Tim Hogan, Chairman and Founder of Brand Asset Digital stated, "Brand Asset Digital has positioned itself over the last two years to be able to take advantage of Vernon's capabilities in marketing, management and product development. Both Brand Asset Digital and Vernon saw a perfect fit. His 15 years of general management experience in successfully leading companies and his technical expertise make him the perfect choice for CEO. These are exciting times for both our company and the market." Irvin, who played a pivotal role in helping VeriSign become one of the critical players to the media and mobile entertainment marketplace, has a history of reinventing companies and putting them in the forefront of emerging technology markets.

"Brand Asset Digital has been at the cutting edge of millennial marketing and is poised to be the main ingredient to ignite new profitable revenue growth in the digital content marketplace. The combination of experience that I bring from intelligent infrastructure companies like VeriSign and media giant XM Radio will greatly help accelerate growth here at Brand Asset Digital", Irvin said. "I look forward to leading Brand Asset Digital's team and helping the company expand and leverage its next generation consumer marketing technologies."

Joey P., Co-Founder Brand Asset Digital said, "We are excited to have a world class operator on board as we graduate from distributed technology incubator to a key enabler of solutions in the digital consumer space. Vernon's background and experience provide the Brand Asset Digital team the opportunity to scale our products into the market like never before."

"Brand Asset Digital's first-and-only search-engine marketing platform is positioned perfectly as a revenue enabler for the 1.5 billion searches a day that comprise P2P traffic, it is the only early frontier of search impression and click marketing in the online world right now", Irvin said.

Mr. Irvin received his B.S. in Information Systems from the University of Cincinnati, Cincinnati, Ohio. He is a Foundation Board Member of College of William and Mary - The Mason School of Business as well as a Strategic Advisor Board Member of UPLAYA.com. Mr. Irvin is also on the Board of Trustees of The Harbor School, Bethesda, Maryland.

About Brand Asset Digital:
Brand Asset Digital is a distributed technologies company with a focus on world class millennial marketing technologies, P2Pwords, P2Panalytics and P2Plive streaming. The company is based in New York City, New York and Pensacola, Florida, and Los Angeles, CA with an office opening in Michigan. The technology platform behind Brand Asset Digital's products is its proprietary distributed CDN (content delivery network), built by Tim Hogan and his development team. Brand Asset Digital is privately funded.

SOURCE Brand Asset Digital

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