Allison Ryan Communications (ARC) Named Smashburger's Ohio Agency of Record

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Smashburger, a fast casual "better burger" restaurant concept based in Denver, and restaurant franchise company Rodenkirch Management Group LLC have named Allison Ryan Communications (ARC), a Cincinnati-based communications and public relations firm as its agency of record. ARC will promote and handle media communications for Smashburger in Dayton and Cincinnati

Smashburger, a fast casual "better burger" restaurant concept based in Denver, and restaurant franchise company Rodenkirch Management Group LLC have named Allison Ryan Communications (ARC), a Cincinnati-based communications and public relations firm as its agency of record. ARC will promote and handle media communications for Smashburger in Dayton and Cincinnati.

Smashburger is a fast-casual restaurant concept that is quickly becoming every city's favorite burger spot, featuring 100 percent fresh--not frozen--Angus Smashburgers which are smashed on the grill to seal in delicious juicy flavor.

Although Smashburger is known for its savory burgers, the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.

ARC will manage Smashburger's local day-to-day communication and marketing efforts as it enters the Ohio market. Smashburger is finalizing plans to open more than a dozen locations in the region during the next few years. Since Smashburger aims to become every city's favorite burger place, it partners with local public relations agencies to more effectively develop its presence and build key partnerships in each respective market.

"Working with Smashburger and Rodenkirch is a great opportunity for ARC. Smashburger is an organization that exhibits tremendous confidence, passion and ingenuity not only in its product, but in its overall brand," says Allison Ryan, Allison Ryan Communications founder and principal. "Smashburger's success is evident in the way it has created better burger lovers throughout the country and we look forward to launching the brand in Dayton and Cincinnati."

About Smashburger
Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be "every city's favorite burger place." Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger has sold franchise agreements totaling more than 200-plus locations over the next five years. The franchise deals are part of Smashburger's national expansion plans to open 500 restaurants across the country, with 30 to 60 of those scheduled for 2009. For those who crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit http://www.smashburger.com.

About Allison Ryan Communcations LLC
Allison Ryan Communications is a full-service, Cincinnati area boutique public relations agency focused on helping organizations achieve breakthrough visibility. Our experienced team of practitioners offers the full suite of communications services, including media relations, social media and crisis communications. Through powerful messaging, we help businesses stand out from the crowd and gain the recognition they deserve.

About Consumer Capital Partners Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com.

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DONNA ZARING
Allison Ryan Communications LLC
513.300.5432
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Allison Ryan
Allison Ryan Communications LLC
513.312.0185
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