Huddle, Inc. Kicks-off New Business Model and Expands Programs

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National brands reach local markets via company's facilitation marketing services.

Huddle, Inc.™ ( knows how to "bring it home." The Atlanta-area company, which specializes in providing national and regional brands access to local markets nationwide, is widening its playing field with a new business approach and additional services.

According to Huddle CEO Jeremy Lull, the rebranding process was key to determining the company's growth plan, which now includes more local marketing platforms that reach customers where they live, work and play.    

"We used the rebranding process to get more focused on what we do and more importantly, how we go about selling and communicating this process to our current and future clients," said Lull, noting the company's roster includes many notable brands such as General Motors, Wendy's and Dick's Sporting Goods. "We are now extending our local market expertise to other arenas and provide year-round marketing programs."    

Building on the success of its Huddle High School Ticket Program, which allows unparalled access to the high school market via creative offers and promotions, the company can also deploy a branding campaign simultaneously in multiple markets via its Huddle Vo-Tech and Huddle Local Reach Programs. Designed to reach target segments or entire communities, these programs encompass special events, fundraising campaigns, corporate sponsorships, vocational programs and after-school activities.

"Despite the down economy, we have really grown in both size and scope and can provide clients a one-stop solution for local marketing efforts," stated Brad Williams, president of Huddle. "We now call ourselves a facilitation marketing company because it really is the essence of what we do - facilitating the need to take national brands local."

The company hired M220 ( to oversee the entire branding process, including a new logo and web site which has information about each division, a client list and success stories.

"Helping Huddle define who they are and what they stand for simply reinforced what they already had in place: a unique product, unparalleled access to the local marketplace and best-of-class customer service," said Hal Gronfein, principal of M220. "We just made it easy to explain and much easier to sell."

For more information about Huddle's local marketing programs, call toll-free (877) 391-2556 or go to

About Huddle, Inc.:
Huddle, Inc. was founded nearly nine years ago out of a need for national brands to get local access to the high school market. The original platform, Huddle High School Ticket Program, was based on providing free event tickets to schools throughout the country, funded by advertising dollars. Today, the program is involved with approximately 4800 schools in 29 states and is scalable to 18,000 schools in all 50 states. To date, more than half a billion free tickets have been distributed to high schools since the program's inception. With its local market expertise and extensive database from the Huddle High School Ticket Program, the company has added two new divisions capable of reaching entire communities or specific target groups: Huddle Vo-Tech and Huddle Local Reach.

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Tracy Southers
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