IHG Selects APT's Test & Learn Management System to Advance Hotel-Level and Guest-Level Analysis

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The hotelier signed a five-year license of the APT Suite to enhance its business analytics platform

IHG occupies an impressive leadership role in the hospitality industry, with a history of providing only the best in guest experience

Applied Predictive Technologies, Inc. (APT) announced today that InterContinental Hotels Group (IHG), the world's largest hotel company, has signed an agreement to license APT's Test & Learn Management System. The software will be used to enhance customer experience and hotel management within IHG's seven hotel brands, including Holiday Inn, InterContinental, and Crowne Plaza.

IHG chose APT after a three-month pilot, during which the company collaborated with APT to conduct in-market tests evaluating the effects of capital upgrades, promotional offers, and guest satisfaction on revenue per available room (RevPAR) and profit. With their powerful Test & Learn software suite and ongoing consulting support, the APT team demonstrated the strategic advantages and bottom-line value of using Test & Learn to enhance tactical decision-making across IHG's 4,200 hotels.

Over 50 Global 2000 retailers, financial institutions, consumer goods manufacturers, hospitality organizations, and business-to-business companies use APT's Test & Learn Suite to achieve more strategic and informed decision-making.

Tom Seddon, Chief Marketing Officer at IHG said. "On behalf of our hotel owners, we directly generate almost 60% of guest bookings across our 4,200 hotels. Getting the best return on our marketing investment and delivering a great guest experience is key to this. And it's especially important in the current economic climate when all our programmes have to work harder for us. The team's experience and intuition is important, but the Test & Learn system helps us back this up with data, focusing our resources on the initiatives that work and steering clear of the ones that don't."

"IHG occupies an impressive leadership role in the hospitality industry, with a history of providing only the best in guest experience," said Anthony Bruce, CEO of APT. "We are pleased to continue our close collaboration with IHG as the company uses APT's enterprise software platform to help make critical decisions about marketing programs, guest service, hotel management, and capital investments."

About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,200 hotels and over 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 43 million members worldwide.

IHG has nearly 1,700 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at http://www.ihg.com and information for the Priority Club Rewards programme at http://www.priorityclub.com. For the latest news from IHG, visit our online Press Office at http://www.ihg.com/media.

About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn Management System. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement. For more information, please visit us online.

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Catherine Baker
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