Kingston Technology Automates POS Processing and Sales Credit Assignment with Entomo SmartHub®.

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The on-demand (SaaS) solution is a new source of cost-savings and strategic insight..

Entomo's solution is the perfect fit for us

Entomo®, Inc, the leading provider of comprehensive Channel Revenue Optimization (CRO) solutions, today announced that Kingston Technology Company selected the Entomo SmartHub system to automate their channel data processing, sales credit assignment and business analytics. The move to Entomo's automated solution allows Kingston to reduce manual, time-consuming processes and run their sales organization more efficiently.

"In every company, ensuring that sales compensation is calculated and paid in a timely manner is of the utmost importance to keep the sales force motivated and focused," noted Entomo President and CEO Sanjoy Chatterji. "We are very pleased that our solution has been selected by yet another industry leader like Kingston."

"Entomo's solution is the perfect fit for us", said Jonathan Anderson, Director of Enterprise Sales for Kingston. "Not only do we get sales compensation figured out in a timely manner, but we also have real-time access to on-line business intelligence that is used by our sales and marketing groups to further optimize channel revenue performance. More importantly, the sales reps are able to focus their time selling, rather than chasing credits."

"We have 80 different partners sending POS data via email attachments in every format imaginable", said Martha Prudencio, Sales Credit Business Analyst for Kingston. "With our earlier methodology, the process to standardize and normalize the partner-reported information and then ensure that proper credits were being assigned to the right sales reps was too time consuming and overwhelming."

With the Entomo SmartHub, transaction data is loaded into the system, cleaned, validated and classified, regardless of the format it comes in. It then goes through the assignment engine to automatically generate the appropriate credits for sales commissions.

The Entomo SmartHub was implemented at Kingston in just weeks, without requiring any valuable IT resources. With the successful implementation of this phase of the project, Kingston is considering other ways to leverage Entomo's capabilities.

About Kingston Technology
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China and sales representatives in the United States, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visit

About Entomo
Entomo, Inc. provides the most comprehensive real-time Channel Revenue Optimization (CRO) solution on the market today. Their on-demand software helps companies who sell through multi-tier distribution channels increase revenue and streamline operations while complying with Sarbanes-Oxley and other regulatory requirements. The Entomo SmartHub® is a SaaS solution that includes automated multi-format Channel Data Processing (Collection, Aggregation, Normalization, Enrichment and Validation); Sales-in Sales-Out (SISO) Reconciliation, Channel Incentive Management, Sales Credit Assignment, Business Analytics and Score Carding and Revenue Recognition modules. The SaaS delivery model ensures that there are no large up-front software license fees, maintenance fees or costly hardware to support. You can be up and running in a matter of weeks, with minimal IT involvement. For more information, please call 425-372-0544 or visit


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