Demand Generation Guru Jeff Ogden Discusses Power of Lead Nurturing with The Brooks Group on SalesBuzz Radio

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Popular Radio Show is a Must-Listen for Sales and Marketing Leaders; Find New Customers, LLC, President Details How to Get 50% More Leads at One-third Lower Cost

Sales and marketing leaders face unprecedented challenges: a shortage of leads means they are unable to achieve fiscal targets. Emails and phone calls fall on deaf ears. Customers are searching for information on their own and engaging with sales reps much later in the buyer process. In a SalesBuzz Radio Show exclusive, lead generation guru Jeff Ogden shares his new and innovative ideas for dealing with these sales challenges.

He will discuss lead nurturing, which can offer up to 50 percent more leads for one-third lower cost. Ogden will join The Brooks Group COO Kevin Reinert and Tony Smith in their radio studio to discuss why making lead nurturing a formal part of the marketing effort is vitally important in today's marketplace. SalesBuzz Radio Show can be heard online live at 3:30 PM EST and the recording will be available following the show. Additional information and one-time registration is available at SalesBuzz Radio (http://brooksgroup.com/thesalesbuzz/content/Radio0909.aspx)

Listeners will learn:

  •     5 principles that have a significant impact on producing positive results in a lead nurturing program
  •     How to create a positive image early in the buying cycle
  •     Why success depends on making your website the go-to place for content about your company and industry

Ogden, an entrepreneur and sales and marketing expert, employs best practices in lead generation to help companies acquire customers and crush competitors via demand generation programs. His proven track record of exceeding targets speaks to his fearless competitor attitude and results-oriented nature. Jeff's recent works include a highly regarded white paper entitled "How to Find New Customers (http://www.findnewcustomers.com/getcustomers)

About Find New Customers LLC
Find New Customers (http://www.findnewcustomers.com) helps businesses implement programs and processes to acquire new customers. Company president, Jeff Ogden, is also the author of the highly regarded demand generation white paper, How to Find New Customers (http://www.findnewcustomers.com). In addition, he writes a popular blog, Fearless Competitor (http://www.fearlesscompetitor.com)

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Jeffrey Ogden

Jeffrey Ogden
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