4th Annual Lexus Santa Monica 5000 Presented by Ed Hardy Sport Announces Additional Sponsors: Sports Retailer Top to Top and Many More

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4th Annual Lexus Santa Monica 5000 Presented by Ed Hardy Sport scheduled 10/11/09 announces additional sponsors: Sports Retailer Top To Top, media partners CBS 2/KCAL 9, financial partner Caltius Capital Management, as well as the Pat and Jerry Epstein Foundation. Event highlights a 5K, 10K and 2.5K dash for kids with Exclusive Race T-Shirts provided by Ed Hardy Sport. All proceeds from the race will benefit SAINT JOHN'S HEALTH CENTER. Runners will enjoy great Southern California ocean views during the course of the event. Afterwards, participants will be invited to attend a health-fitness expo and post-event celebrity-driven VIP party on the Santa Monica pier.

Their commitment to Santa Monica 5000 not only supports people in living a healthy lifestyle, they encourage an entire community to get out and exercise. Their assistance also allows us to showcase an international field of athletes as well as raise funds for the amazing new campus at Saint John's Health Center.

The 4th annual Lexus Santa Monica 5000 Presented by Ed Hardy Sport to be held on October 11, 2009 is pleased to announce the addition of new sponsors. These include sports retailer Top to Top, media partners CBS 2/KCAL Channel 9, financial partner Caltius Capital Management, as well as the Pat and Jerry Epstein Foundation.

"We are very excited about this year's event and are especially appreciative of our local and national sponsors who have joined together to make this event one of the top athletic events in the state." says Brennan Lindner, Owner, Generic Events. "Their commitment to Santa Monica 5000 not only supports people in living a healthy lifestyle, they encourage an entire community to get out and exercise. Their assistance also allows us to showcase an international field of athletes as well as raise funds for the amazing new campus at Saint John's Health Center."

The Lexus Santa Monica 5000 welcomes the following sponsors:

An intricate part of the California sports landscape for the past 28 years, Top to Top is recognized as more than just a running store. Top to Top has a knowledgeable staff and specializes in custom shoe fitting for all types of athletes. As part of their sponsorship, Top to Top in Santa Monica and Marina Del Rey will host the official Santa Monica 5000 Training Series free for all participants beginning in September. In addition, the stores will feature high-end running shoes by Saucony and heart-rate monitor watches by Suunto for runners to test. Water will be provided by Coco Vita Water. For a full schedule regarding the clinics, please log onto http://www.toptotop.com.

Media sponsors CBS 2/ KCAL Channel 9 are part of the CBS Television Stations Group, which reaches 35% of the U.S. TV households with stations in 8 of the top 10 markets. CBS 2/KCAL 9's goal is to be Los Angeles, CA's online portal and play an important part of users' daily lives with news, weather, traffic and must-know community information through the unique integration of both local TV and the Web.

Caltius Capital Management provides junior capital to small and medium businesses throughout North America. Based in Los Angeles, Caltius Capital Management is pleased to support the Lexus Santa Monica 5000.

Additional support comes from the Pat and Jerry Epstein Foundation.

Attracting participants from around the globe, the Lexus Santa Monica 5000 is renowned for its organization and outstanding awards. There are 3 structured races: a 5K, 10K and the 2.5K dash for kids. Having won 'Best 5k/10k' by Competitor Magazine and 'LA's Choice Best Running Event' by Los Angeles Sports & Fitness Magazine, the event has become a must do 5k/10k. To learn more about the event and to sign up as a participant, please visit http://www.santamonica5000.com.

About Generic Events
The Lexus Santa Monica 5000 is managed and promoted by Generic Events, whose mission is to build the community by providing athletic challenges for all ranges of physical ability. Generic Events also produces the popular TYR Playa del Run Beach Festival as well as the XTERRA California Trail Run Series, the Whole Foods Pasadena Triathlon, and the MRA Bali International Triathlon. Please visit http://www.genericevents.com for further details.

About Saint John's Health Center
Saint John's Health Center provides exceptional care to families from over 41 zip codes in Santa Monica and throughout greater Los Angeles. It is the hospital of choice for physicians with national reputations in cancer, orthopedics, cardiac care emergency care and women's health services. Saint John's nurses are renowned for their skill and compassion at the bedside, and Flora L. Thornton Community Health Education Program at Saint John's provides seminars and workshops on health and wellness. For more information visit the web site at http://www.stjohns.org.

For Race Day Details:                    
Brennan Lindner                            
Generic Events                                                
310-821-7898                                    
brennan(at)genericevents(dot)com

For Saint John's Details:                    
Ryan Kirby                                                
Saint John's Health Center                
310-829-8854                                            
ryan.kirby(at)stjohns(dot)org

For Talent/Sponsorship participation, press & media consideration, please contact Monica Busby at Quantum Leap Entertainment, LLC // Monica(at)quantumleapent(dot)com

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