New Infohrm Case Study Illustrates Aetna's Commitment to Building a Data-Driven HR Function

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Leading Healthcare Firm Uses Infohrm's i3 Workforce Analytics Application to Investigate Critical Workforce Issues

It enables HR to prioritize our activities, study specific workforce segments, conduct root cause analyses, and identify high-priority issues.

Infohrm, the global leader in workforce planning, reporting and analytics solutions, today released a case study highlighting the transformation of Aetna's HR function in using data to drive superior value to the organization.

Like many organizations, Aetna understands that human capital measurement—utilizing data to quantify the impact of the workforce and analyze talent management trends—is a critical skill for the HR leaders and business partners.

The firm's HR Leadership Team established an HR Certification program to develop individual and organizational skills in three essential areas: consulting, project management, and data analysis.

Program participants use Infohrm's i3 workforce analytics application to identify business issues to investigate, analyze data to understand potential financial and strategic consequences, and communicate the results of their analysis.

Aetna's HR Analytic Center of Excellence has also used the i3 application to challenge conventional wisdom on such topics as workforce planning for critical job families (such as nurses), pinpointing pipeline gaps for employees of color within the firm's leadership ranks, and highlighting specific workforce segments where opportunities exist to increase employee engagement.

The results: as increasingly skilled internal consultants, Aetna’s HR Business Partners are a recognized resource for delivering valuable data-driven insights to line managers.

"Data that we get from Infohrm's i3 dashboard has a profound impact on the way that we assess our business," said Peter Church, Vice President of Human Resources, at Aetna. "It enables HR to prioritize our activities, study specific workforce segments, conduct root cause analyses, and identify high-priority issues."

"Aetna's commitment to changing how HR investigates and solves business problems with data is a true best practice in workforce analytics," said Brian Kelly, President of Infohrm North America. "Peter and the Aetna team identified an opportunity to develop the internal consulting skills of their HR Business Partners, implemented an extremely effective training program using the Infohrm i3 application, and have ensured that line managers receive the data-driven insights they need to make talent management decisions."

To read the entire Aetna profile, go to Infohrm's Case Studies homepage.

Infohrm will be located at booth #820 at the 2009 HR Technology Conference & Expo (Chicago, IL, September 30-October 1). Attendees will have the opportunity to read additional case studies, learn about Infohrm’s technology, strategic consulting, and professional development services, and meet with Infohrm team members.

About Aetna:

Founded in 1850, Aetna is one of the largest health insurers in the United States, offering a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life, long-term care, disability plans, and medical management capabilities. In 2008, Aetna generated revenues of over $30 billion.

About Infohrm:

Infohrm is the global leader in on-demand workforce planning, reporting, and human capital analytics solutions. With over 25 years of experience, and a strong customer base consisting of Fortune 1000, non-profit, and government clients, Infohrm has paved the way for organizations to measure the impact of human capital initiatives and drive business results. The Infohrm solutions couple a leading edge on-demand technology platform with strategic consulting and HR professional development services that focus on the analysis of data to help organizations make informed decisions around human capital practices.

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Contact Information:

Mick Collins
Vice President of Marketing

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

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