Former Yahoo! Ben Pickering Joins Strutta as CEO

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Silicon Valley Veteran Moves to Vancouver, BC to head Online Consumer Promotions Company Media Inc., developer of the first self-serve, scalable platform for online contests and promotions, today announced the appointment of Ben Pickering as Chief Executive Officer. Pickering succeeds the company's founder, Danny Robinson, who remains as Strutta's Chairman.

"I am very proud of the Strutta product and what we have accomplished so far," said Strutta Chairman and Founder Danny Robinson. "I know that Ben has the drive, the leadership and the experience needed to accelerate our growth and take Strutta to the next level."

"Online promotions driven by user generated content and social media are a big and growing market. And Strutta's platform is well positioned to revolutionize how marketers and interactive agencies create, manage and monitor consumer promotions online," said Pickering. "I am excited to join the team and build on the early success of the company."

Pickering joins Strutta from Yahoo!, where he held a variety of strategic roles in Yahoo!'s audience division, global sales organization, and advertising marketplaces group. At Yahoo!, Ben played a key role in structuring and negotiating many successful promotional campaigns with major brand advertisers and agencies, including the first large scale user generated content (UGC) based promotion to run on Yahoo! Most recently, Ben led strategic initiatives and was responsible for business operations for Yahoo!'s display advertising marketplace. The appointment will enable Strutta to build on its recent success with campaigns for such clients as Edelman Digital and Ogilvy Public Relations.

About Strutta Media Inc. has developed a platform that enables anyone, from a small publisher to the world's premier brands to create fully branded, interactive online promotions centered around consumer generated content and social media. Whether it is a prestigious award show to honor the best talent, a user-generated content (UGC) contest to encourage participation, or a sweepstakes to engage consumers, the Strutta platform provides the tools needed for brand marketers to cost-effectively create and manage their online promotion. Since Strutta launched its self-serve promotion builder in January 2009, the company has hosted and supported campaigns for some of the biggest brands and agencies in the world. Headquarted in Vancouver, BC, Strutta is a privately held technology company backed by Growthworks and Telefilm Canada.

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Jordan Behan
Strutta Media Inc.
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