JCB's North American Dealer Coverage Climbs Despite Difficult Economy

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Going against the grain in a down economy, JCB, the world's largest privately-owned producer of construction machinery, is rapidly expanding its dealer network in North America. In 2009, JCB has added seven new dealers and increased market coverage by five percentage points and the company expects this number to continue climbing.

We search out prospective dealers in non-competitive businesses that are well managed and have the facilities available to successfully add JCB machinery to their line-up

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Going against the grain in a down economy, JCB, the world's largest privately-owned producer of construction machinery, is rapidly expanding its dealer network in North America. In 2009, JCB has added seven new dealers and increased market coverage by five percentage points and the company expects this number to continue climbing.

"We search out prospective dealers in non-competitive businesses that are well managed and have the facilities available to successfully add JCB machinery to their line-up," said Jim Fielding, general manager of dealer development for JCB North America. "Not only are we bringing in new dealers, we are focusing on re-engaging existing dealers and helping them to grow their businesses. Experiencing any growth under these difficult financial circumstances is unusual."

By the end of 2009, JCB expects to increase dealer coverage by approximately 14 percentage points. According to Fielding, partnering with new dealers is one crucial step toward ensuring their success.

Cliff Anglewicz with Yale Equipment Services became a new JCB dealer in June of 2008. Anglewicz added, "There is a reason why JCB is the third largest heavy equipment manufacturer in the world. They have outstanding team members; they work harder and make a real effort to exceed expectations. If you look at the structure JCB provides for future dealers, the business model is very good."

Fielding also mentioned JCB's continued focus on dealer development tools and support. They provide sales support programs, inventory financing, an identity program and a co-op advertising program. A formal training program for new dealers is in place, and JCB also provides sales and product training at either the dealer's location, or JCB's North American headquarters, located in Savannah, Ga.

"My employees are enthused by the products and selling JCB machinery brings a whole new energy to our sales staff," Anglewicz said. "We are working with a vibrant company with great equipment and people. JCB machinery has brought a spirit to our organization that has helped us survive this recession."

Fielding added, "By the end of 2011, we expect to have complete 100 percent dealer coverage across the U.S. We are well on our way to reaching this goal."

To discuss JCB dealership opportunities in your area, please contact Jim Fielding directly at (912) 447-2173, or via e-mail at jim(dot)fielding(at)jcb(dot)com.

As the third largest heavy equipment manufacturer in the world, JCB's North American headquarters are in Savannah, Ga., with an extensive network of dealers located throughout the U.S. and Canada.

For more information about JCB's industry-leading equipment for the construction, agriculture, industrial and waste/recycling markets or to find a dealer near you, call JCB's North American Headquarters at (912) 447-2000 or visit http://www.jcbna.com.

About JCB

JCB has 18 manufacturing plants on four continents: 11 in the U.K., three in India and others in the U.S., China, Germany and Brazil.

JCB celebrated its 60th anniversary in 2005. JCB is privately-owned by the Bamford family and the Chairman, Sir Anthony Bamford, is the son of the company's late founder, Joseph Cyril Bamford.

The company manufactures more than 300 different machines including: backhoe loaders; Loadall telescopic handlers; tracked and wheeled excavators; wheel loaders; articulated dump trucks; rough terrain fork lifts; mini excavators; skid steers loaders; JCB Vibromax compaction equipment; generators and Groundcare equipment. In addition, for agricultural markets, the company produces a range of telescopic handlers and the unique Fastrac Tractor. JCB also manufactures the Teletruk Forklift for the industrial sector.

In 2005, JCB secured one of the largest orders in its history when it won a $290 million deal to supply the U.S. Government with High Mobility Engineer Excavators (HMEEs). Full scale production of the HMEE is now underway at JCB's plant in Savannah, Ga., USA. The HMEE fulfills a need from the military for rapid deployment high mobility products. To further meet these requirements, JCB has also developed a range of other high mobility products from the High Mobility Fastrac Tractor, through to the High Mobility Rough Terrain Forklift and the High Mobility Utility Vehicle.

JCB has won more than 50 major awards for engineering excellence, exports, design, marketing, management and for its care for the environment. Among them are 21 Queen's Awards for Technology and Export Achievement.

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Joan Williams
JCB
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