Expert Panel to Share Insights on Search Engine Optimization

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MRM Worldwide Hosting Third Digital Immersion Lab Event

MRM Worldwide has assembled a panel of search engine optimization (SEO) experts for a free Sept. 24 seminar on how keyword analysis can inform an organization's digital marketing strategy, including creative and user experience.

Representatives from Microsoft, TeachStreet, and comScore will join MRM's SEO expert Jorie Waterman for Beyond SEO: Leveraging Keyword Research to Inform Integrated Digital Planning. The session kicks off with a continental breakfast at 7:30, followed by two hours of interactive discussion about how companies are leveraging search data for business intelligence and gaining more from organic search efforts.

"We're excited to be hosting this event because search engine optimization offers such a fabulous opportunity for companies to maximize their return on investment," said Holly Brown, Senior Vice President and Managing Director of MRM Seattle. "Strategic paid search is extremely powerful, but many organizations are just scratching the surface of what it can do."

This event marks the third in a series of Digital Immersion Lab seminars hosted at the MRM Worldwide Seattle office. The Digital Immersion Lab is a place where people can experience the latest tools, technologies, and best practices for digital marketing success.

The July event drew attendance from a wide range of Northwest companies and marketers who braved a record heat wave for a lively discussion on influence marketing. The event featured experts from Facebook, LinkedIn, Federated Media, Weber Shandwick, Radian6, and Meteor Solutions.

In August, MRM hosted panelists from Ansible Mobile, comScore, MoFuse, Yahoo! Mobile, and Zumobi for insights on today's mobile marketing landscape.

For more information on the September event--or to register--visit

About MRM Worldwide: MRM Worldwide builds Customer Utility™ -- a measurement of content and context in the service of the brand--to attract, engage, acquire, and retain consumers and business decision-makers. MRM's suite of offerings includes original content creation, digital strategy, cross-media analytics, search, technology strategy, and Web site design. The agency network has 62 offices in 40 countries and counts Microsoft, Intel, MasterCard, Verizon, and General Motors among its clients. For more information, visit


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