Temptu Hits the Runway at New York Fashion Week

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Temptu Airbrush Makeup Backstage at Max Azria Spring 2010 Collection

Temptu, the leader in professional makeup, was backstage at New York Fashion Week's Spring 2010 Shows, leading the way with trendsetting beauty and revolutionary new makeup techniques. Backstage at Max Azria's highly anticipated Spring Collection at the Tent at Bryant Park, Makeup Artist extraordinaire Lisa Butler led the Temptu Pro Team in a simplistic look that captured the essence of beauty in an elegant, minimalistic way.

For Spring 2010, Max Azria introduced a clean and sleek collection of elegance that incorporated neutral, solid colors with post-modern touches. Lisa Butler's approach to the makeup was to create a soft, subdued, and fresh look to complement the collection's uncomplicated sophistication, "We wanted the girls to look as fresh and natural as possible," said Butler.

To achieve this level of minimalistic elegance, Butler used the TEMPTU AIRbrush Makeup System, with the AIR Pod Highlighter in Champagne to add light and sheer accents underneath the brow bone, around the sides of the eyes, on top of the cheeks, and on the lips with a touch of clear mascara to lift the eyebrows. The simplicity of this look saw no other additional makeup. "Using airbrushing as an application technique really pulled the essence of natural beauty together," said Butler. "It provides light, natural-looking coverage while adding dimension to the face."

About Temptu
Temptu is the leader in professional makeup applications, formulas and innovations, dedicated to providing the beauty industry with the highest quality cosmetics. Temptu's extensive range of products is sold in more than 50 countries and territories around the world. Founded in 1981 and now recognized as a leading authority in airbrush makeup, Temptu works with chemists, engineers, and makeup professionals in film, television and fashion to continue to develop advanced makeup formulas and technologies. Temptu products have been seen on Vanessa Williams in Ugly Betty, Nicole Kidman in The Stepford Wives, Daniel Craig in Quantum of Solace, the casts of Desperate Housewives, 24, CNN and Entertainment Tonight, and used behind the scenes for Christian Dior, Max Azria, Reem Acra, Trovata, Italian Vogue, W and Harper's Bazaar. Our new consumer line, featuring the revolutionary TEMPTU Airbrush Makeup System, is a necessity for every woman seeking professional quality makeup results, and is available at Sephora stores nationwide and on Sephora.com. For more information, go to http://www.temptu.com.

For more information or product requests, please contact:
Fawn Vu, Publicist


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