New York and Los Angeles (PRWEB) September 21, 2009
PlaceVine, the leading web-based brand integration service connecting marketers to entertainment content producers, announced the launch of "Campaigns", a new feature enabling marketers to source original content directly from PlaceVine's select community of over 450 professional content producers. While PlaceVine's core matchmaking service connects marketers to entertainment properties that would exist independently of brand involvement, Campaigns addresses the growing appeal of content tailored to specific brand objectives.
The Campaigns feature is a Request For Proposal (RFP) tool, allowing marketers to specify (anonymously or otherwise) parameters for the production of new, brand-supported content. Campaigns enables any marketer that subscribes to PlaceVine to quickly and efficiently source proposals for commercials, new branded content (i.e. original brand-focused web series, etc.), educational content, and promotional videos. PlaceVine producers are then able to submit relevant concepts and pitches directly to marketers. The Campaigns feature is free for PlaceVine marketers as part of the service's $145 monthly fee. PlaceVine does not take a commission for projects sourced on its platform.
PlaceVine Co-Founder Adam Erlebacher explains the new feature as a natural extension of marketers' increasing desire to be involved at the earliest stages of the production process. "As interest in branded entertainment projects has grown, many marketers using PlaceVine are not only seeking to attach themselves to films, television shows, and web series that are already in development, but also are exploring opportunities to create new content that is exclusively aligned with brand priorities," said Erlebacher.
This new feature complements PlaceVine's industry leading matchmaking service that connects marketers to brand integration, product placement, and branded entertainment opportunities in film, television, online video, and games. Marketers can see PlaceVine plans and pricing here: http://www.placevine.com/marketers.
PlaceVine provides marketers a better alternative to succeed in the increasingly critical product placement, branded entertainment, and brand integration markets:
- Direct access to hundreds of integration opportunities, many of which require no cash payment.
- Browse & search for integrations across top film, TV, and web properties.
- Enable top content creators to find your brand in an efficient, cost-effective way.
- Real-time email updates of integration opportunities across media.
- Powerful RFP tools to efficiently and cost-effectively source video production projects.
- Messaging and collaboration features enabling direct communication with content producers.
- Deal management tools to track status, deal amounts and details.
With more than 230 marketers and 450 content producers using PlaceVine, including major film studios, television production companies and top digital media creators, PlaceVine is the leading service for marketers to efficiently source and manage brand integration opportunities. Companies such as Fox Films, Fremantle Media, Arnold Worldwide, A&E Television Networks, MDC Partners, and The Pavone Agency, among others, all use PlaceVine to source and manage a range of deals, from in-kind product placement to major sponsorships.
Marketers can start a free 14-day trial of PlaceVine here: http://www.placevine.com/marketers.
PlaceVine is a web-based matchmaking service that facilitates brand integration transactions across film, television, gaming, and the web. The company specializes in connecting entertainment content producers with product placement and sponsorship opportunities to agencies and brands seeking these opportunities. PlaceVine's award-winning web-based Brand Integration Service™ takes the costs out of monitoring, accessing and managing integration deals, freeing brands and agencies to execute a greater number of high-impact, multi-platform marketing programs. Co-founded by technology start-up veterans Adam Erlebacher and Greg Neichin, and winner of The Wharton Venture Award, the company is privately funded through NYCSeed and leading angel investors with offices in New York and Los Angeles.
For more information, please visit http://www.placevine.com