Datactics Placed in Leading Industry Analyst Firm's Magic Quadrant for Data Quality Tools, 2009

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Datactics, specialist in product data quality software, is delighted to announce its inclusion in the independent analyst firm Gartner's Magic Quadrant for Data Quality Tools report for 2009.

As part of its evaluation of offerings in the data quality tools market, the Gartner report highlights the importance to all organizations, regardless of size and sector, of high quality data. Yet despite this, the Data Warehousing Institute reports that 83% of organizations suffer from poor master data - and this can have a dramatic impact on profitability.

Datactics specializes in supporting organizations globally in achieving and maintaining the highest level of product data quality to drive increased revenue, raise customer satisfaction levels and tap into new opportunities. Its solutions reach far beyond traditional cleansing of name and address data to embrace product data, which is extremely complex and often contains hundreds of attributes (currency, price, dimensions) derived from multiple systems. Creating and maintaining an accurate and consistent view of product data is no longer an uphill struggle with Datactics technology. Its powerful yet user friendly qualities enable business users who understand the data to manage, control and audit product data quality throughout the organization with ease.

In today's competitive business world, Datactics technology is instrumental in helping Fortune 500 and other leading organizations deliver mission critical initiatives to generate revenue, reduce cost and risk. For instance Datactics enables distributors to bring suppliers and products onboard faster with product catalog loading. With Datactics high speed data loading, labor costs can be reduced by 80%. Items are loaded accurately, without duplication, in standardized formats even from disparate sources. This can accelerate revenue generation through much faster time to market. Similarly by equipping manufacturers with product data quality tools, Datactics has helped them increase global purchasing leverage, obtain the best deals for the highest quality products, optimize inventory by reducing duplication, better control corporate spend and identify and implement best pricing strategies.

Jon Brooks, CEO of Datactics, says, "We are delighted to be included in the Gartner report. We have witnessed many real-life examples to demonstrate that senior management is often unaware of how much manual work goes into correcting data, and the significant cost this effort implies as well as lost revenue if data is incorrect. Product data becomes more complex as organizations grow and need to assimilate new products which may be in different units of measure, in a different language or a different currency. Added to this, product data quality will inevitably deteriorate over time - that's a simple fact. But by applying effective tools to manage product data effectively, organizations can develop a clear business advantage."

Mastering the power of data is clearly essential to business success. The Datactics suite of product data quality tools yield a visible impact on organizations' bottom line through data cleansing, data validation, data matching, data standardization and data enrichment of volumes of complex product data regardless of language, structure, duplication, omissions or errors.

About Datactics -
Datactics data quality solutions equip the business user to build a unified, enhanced and accurate view of product, supplier, customer and financial data. Use of Datactics reduces manual data cleansing time and costs, creating faster time to market, driving revenue as well as reducing risk and costs. The company specializes in industries such as distribution, retail and manufacturing. Datactics has over 10 years experience in the data quality industry. The company has gained industry recognition as a visionary within the Gartner Magic Quadrant for Data Quality Tools since 2007. Datactics has been recognized by Bloor Research and also by Information Difference in its Data Quality Landscape Report. Datactics has a strong portfolio of Fortune 500 customers and other leading organizations, and a worldwide partner network. For more information please contact us now on: USA + 1 312 291 4185 or UK + 44 (0) 28 9073 8854 or visit Datactics online at

About Gartner's Magic Quadrant -The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Mary Cunningham
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