Gilbert, AZ (PRWEB) September 19, 2009
Since the downward spiral in the economy, businesses have been on pins and needles struggling to get their marketing results back on track. But what most business owners have failed to realize is that the mindset of the prospect has totally shifted with the economy. For this reason, Direct-Response Copywriter and Marketing Strategist, Granison Shines, is providing a free webinar on Thursday, October, 1, 2009.
With deep rooted skepticism glued in the mindset of prospects, businesses must remember the 3 things every prospect wants - whether shopping online or offline. Then, they must use them across their entire marketing campaigns.
"It's back to the basics…" says Granison Shines, Founder of Shines & Associates and Arizona's #1 Direct-Response Copywriting, Marketing and Advertising firm for SMB's. "Every prospective client wants the same 3 things no matter the market. All we have to do is give it to them and the chances of obtaining new prospects as clients more than doubles. However, it's not your duty to fight against it, just roll with the punches and you're good to go." he says in a smiling manner.
Granison claims all clients want the following 3 things:
1. Value Added in Advance - offering the prospect a relevant bait piece, something for free they can obtain immediately, before or while you're asking for their money can mitigate skepticism and move the prospect towards "trusting you" sooner. This will always make a good gesture for you.
2. A Trusted Advisor - remember the old adage of sales which holds true for marketing as well -"People buy from people who they know, like, and trust." For this reason, Granison strongly suggests adding a spokesperson to charter your lead generation marketing campaigns. Adding a face and writing marketing materials in first and second person can boost response significantly.
3. Finally… An Adequate Solution - consumers in a B2C environment and buyers in a B2B environment all want to solve problems, quench desires, and fulfill wants. If your company provides an adequate solution for a particular market, then make it very apparent. This is no time to be gun shy about letting them know what it is you have to offer.
Organizations who wish to know more about how to successfully construct winning lead generation marketing campaigns can register for a free video summit Granison's holding on Thursday, October 1, 2009. Go to http://www.shinesmarketing.com/freewebinar to register today.
Granison is a 18+ year veteran in the sales, marketing, and copywriting professions and has successfully designed campaigns which brought in revenues of over $258 million for his clients. To learn more about his company's services go to - http://www.ShinesAndAssociates.com.