Vetinsurance Offers a Pet Health Insurance Policy That Fits the Economic Times

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Vetinsurance pet health insurance now offers a customizable pet insurance policy to give customers more flexibility during the tough economic times.

Vetinsurance, a Canadian pet health insurance company, now offers pet owners the option to customize their pet insurance policy, giving pet owners the ability to choose a deductible and premium that matches their budget. Many pet owners have expressed strong feelings that pet insurance is expensive or does not have financial benefits. Vetinsurance aims to change these misconceptions by offering a new innovative and flexible policy. Now policy holders can set custom deductibles and choose optional add-ons including hip dysplasia coverage.

Unlike other pet insurance companies, the Vetinsurance policy does not have claim limits or annual coverage limits. Vetinsurance addresses common complaints about high deductibles by allowing its customers to choose their own deductibles, starting at $0, and is currently the only company in the industry that offers a $0 deductible. With Vetinsurance's customizable plan, the coverage can provide peace of mind and significant value when a pet owner is faced with unexpected high costs for their four-legged companion. For more information visit

Around 10% of new pet owners in Canada are purchasing pet insurance as the idea of pet health insurance is catching on. According to a study published by Packaged Facts in May 2008, there is predicted to be annual revenue growth in Pet Insurance in North America of 25-35% by 2012. Growth in sales will vary by insurance provider, which is ultimately determined by its customer base.

Pet owners mistakenly assume that responsible pet ownership will result in low veterinary costs over the life of the pet. While responsible pet ownership helps minimize veterinary costs, pet owners fail to take into account the high costs of unexpected injuries, illnesses and accidents. Pet insurance companies typically cover 80-90% of the veterinary bill, which helps pet owners provide the best care for their pets.

September is Pet Insurance Month and Vetinsurance is celebrating by giving out various prizes including a free year of insurance. To encourage pet owners to help spread the word, current policyholders may enter to win a Free Year of Vetinsurance by referring their friends! Policyholders may receive additional entries by sending in a testimonial story or taking a quick survey.

Vetinsurance is a proud member of the North American Pet Health Insurance Association (NAPHIA), the coordinator of September Pet Insurance Month, who is also holding two contests to promote pet insurance. According to NAPHIA Executive Director Loran Hickton, "We know that the current economy makes pet health insurance critically important for the financial wellbeing of all pet owners. Pet owners simply don't have the disposable income to cover emergencies or even routine pet health care. This effort by Vetinsurance and the efforts of other NAPHIA members provide great examples of how the pet health insurance industry is meeting the changing needs of pet parents." This month, Vetinsurance is joining NAPHIA ( and other pet insurance companies to increase awareness of the value of pet health insurance.

About Vetinsurance

Vetinsurance is available for cats and dogs in Canada. Enrolled pets receive $20,000 of lifetime coverage for diagnostic tests, surgeries, and medications if they get sick or are injured with no coverage limits. Vetinsurance's mission is to protect the cherished bond between pets and their families by ensuring that pets are able to receive optimal veterinary care. For more information about Vetinsurance, call 800-930-1019 or visit


Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting to North American pet parents, the general public, and the veterinary industry, the values and benefits of pet health insurance. For more information, visit, call 412-319-7730 or write to the association executive director - Loran Hickton, 434 Salvini Drive, Pittsburgh, PA 15243.


Alex Savinsky
888-738-7478, ext. 2336


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Alexandria Savinsky
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