Iconic Pendleton '49er Jacket Turns 60 with Impeccable Style

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Deep in this style goldmine are vintage ads for the company's iconic '49er Jacket. This year, the '49er turns 60 and contemporary fashionistas continue to make it their own. This distinctive, easy-fitting jacket embodies the essence of American style - clean, casual styling and enduring value. Vintage '49ers are passed from mothers to daughters, offered for premium prices at vintage shops and seen in some favorite Hollywood films.

People see the jacket and immediately know it's a Pendleton. Customers continue to share with us stories of their favorites. And we are always thrilled by how relevant the jacket remains to women of all ages today. It's really the definition of classic.

Pendleton Woolen Mills' rich archives hold a century-old treasure trove of classic design and impeccable quality. Deep in this style goldmine are vintage ads for the company's iconic '49er Jacket. This year, the '49er turns 60 and contemporary fashionistas continue to make it their own. This distinctive, easy-fitting jacket embodies the essence of American style - clean, casual styling and enduring value. Vintage '49ers are passed from mothers to daughters, offered for premium prices at vintage shops and seen in some favorite Hollywood films. They were de rigueur on college campuses of the 1950s and are prized by today's vintage-loving hipsters. Julia Roberts wore one in the film Mona Lisa Smile. Susan Sarandon has been spotted sporting hers.

If you didn't inherit a '49er, not to worry. Beautiful new '49ers are still woven of 100% pure virgin wool in Pendleton's Northwest woolen mills, among the few remaining in this country. There have been some style tweaks over the years, and each season new plaids and fresh colors are introduced. But the basics haven't changed. Timeless style and "Warranted To Be" quality remain the hallmarks of this beacon of American fashion.

"The '49er, along with our famous reversible plaid pleated skirt, is among the most recognizable garments we have ever produced," says Pendleton President Mort Bishop III. "People see the jacket and immediately know it's a Pendleton. Customers continue to share with us stories of their favorites. And we are always thrilled by how relevant the jacket remains to women of all ages today. It's really the definition of classic."

For other information or samples, contact Linda Parker at 503-535-5754 or email. Pendleton products are available at select department stores, specialty stores, and Pendleton retail stores nationwide. Pendleton merchandise can also be ordered online at the company's Website (http://www.pendleton-usa.com) or from Pendleton's seasonal catalogs. Order Toll Free 1-800-649-1512.

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Cheryl Engstrom
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