New York, NY (PRWEB) September 17, 2009
Sterling Trader, Inc, and Locatestock.com are pleased to announce the integration of Matador®, Locatestock.com's stock locate platform, into Sterling Trader® Pro, giving traders instant access to Locatestock's extensive pool of hard to borrow securities.
In a time of increased regulation focused on naked short selling and manipulative trading, brokers need tools to provide their traders with fast access to hard to borrow stocks while still meeting regulatory requirements such as Reg SHO. By adding the power of Matador® to Sterling Trader® Pro's high-speed, real-time electronic trading suite, Sterling delivers an innovative solution. Because Locatestock.com satisfies these regulations, traders can locate and short stocks in real-time, saving valuable time normally lost with a lengthy call to a trade desk, while still being compliant.
"With high frequency and program trading driving the marketplace, our traders need every advantage we can give them," said Steve Sierszulski, Chief Executive Officer, Sterling Trader, Inc. "Our partnership with Locatestock.com provides thousands of Sterling users with the fastest locates possible. It gives them power to trade immediately on news and market movements that they can't get anywhere else."
"Locatestock.com also fits nicely into our series of risk management tools. It gives brokers the opportunity to confidently manage the compliance risk associated with short selling."
In today's millisecond, high speed, high frequency trading world, demand for services that put traders in a position to act with the market, not after it, continue to grow. Sterling Trader, Inc, and Locatestock.com continue to answer those demands.
For subscription information or to sign-up please goto: http://www.locatestock.com/SterlingPro or call LocateStock at (888) Do-U-LoK8 / (888) 368-5658
Locatestock.com is the first-to-market global leader in providing electronic short sale locates to every sector of the trading community, from professional traders to hedge funds. The Locatestock.com API locates and processes over 1 billion shares per month. Locatestock.com was introduced in 2005 as the first-to-market solution to assist broker dealers and hedge funds with adhering to the new guidelines in Regulation SHO.
About Sterling Trader, Inc.
Sterling Trader, Inc. is the creator of Sterling Trader® Pro, an industry leading professional direct access trading platform and global trading network. As a broker neutral service bureau, Sterling Trader, Inc. offers a full service order routing and management suite built to support the direct access trading needs of professional traders, broker/dealers, hedge funds, and other professional trading institutions.