Beverly Hills, CA (PRWEB) September 21, 2009
Jerome Tuccille's newest book, Gallo be Thy Name, reveals the incredible story of how the Gallo wine family rose from abject poverty in the early 1900s to become the most successful wine company in the world though hard work, unfettered ambition, and crime. From selling "Dago Red" to Al Capone during Prohibition to conquering America's wine market with cheap wine brands Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the '60s and '70s, and from the '90s wine boom to today's financial gyrations - the Gallos rode the turbulent currents of history to triumph with iconic brothers Ernest and Julio steering the ship.
But beneath the E. & J. Gallo Winery's carefully polished surface is a sweeping story of passion and power, swirling with rumors of murder. In Gallo Be Thy Name, biographer Jerome Tuccille goes beneath the shiny surface of the Ernest & Julio Gallo Winery to unearth a sweeping story of passion and power that began with the likely mob hit on their parents in 1933.
Published by Phoenix Books, Gallo Be Thy Name will be released on Tuesday, September 1, 2009.
About the Author
Jerome Tuccille is the author of 25 books, including biographies of Alan Greenspan, Rupert Murdoch and Donald Trump. He has also written or coauthored several novels and financial self-help books. A vice-president at T. Rowe Price Investment Services and a former broker and analyst, Tuccille is an authority on American business.
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