Alterian demonstrates continued U.S. momentum through industry awards

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Recognized by BtoB Magazine and CRM Magazine for executive level and company-wide successes

vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies.

New York -- Alterian (LSE:ALN), the leading international integrated marketing platform] provider, discussed the successful momentum the company is experiencing in Q3 in the U.S., as seen by awards from multiple industry publications.

Earlier this quarter, BtoB Magazine published its 'Who's Who in B-to-B 2009' rankings; a list of "key thought leaders and movers and shakers across a broad spectrum of the marketing industry." Included again this year was Alterian CEO David Eldridge in the Services category, and Senior VP of Sales & Marketing Mike Fisher was included in the Direct category.

Most recently, CRM magazine honored Alterian in their 2009 CRM Market Awards, a series of awards given to "vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies." Alterian was named as a Leader in their Marketing Solutions category, along with the companies that are driving the overall industry trends.

Alterian CEO David Eldridge celebrated both the individual and team efforts achieved this quarter, saying, "BtoB Magazine and CRM magazine's recognition of the people and products of Alterian continues the great momentum we're seeing with customers in the U.S. and around the world. I'm proud of the team for the work we've done thus far and for all the future holds for us."

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian's unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian's Partner Network, visit alterian.com or the Alterian blog at engagingtimes.com.

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James Walker
Alterian
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