A-List Communications' 6th Annual STYLE360 New York Fashion Week Reigned as the Alternative Fashion Destination

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September 12-15, 2009

Pink Dress Breast Cancer Awareness

This September, STYLE360 celebrated its 6th year as the alternative Fashion Week destination and once again the fashions were showcased at the historic Metropolitan Pavilion North. Produced annually by HFM U.S. and new partner, A-List Communications, this STYLE360 Fashion Week 2009 proved to be the most successful Fashion Weeks to date.

STYLE360 hosted ten fashion shows, a film release and three after parties this season including: the Caravan show presented by Oral B Pulsonic hosted by Maria Menounos and co-hosted by Katrina Bowden, Adrienne Bailon, Reshma Shetty, Kayla Ewell, Erin Lucas, and Kate Voegele. Also in attendance were Chris Noth, Shenae Grimes, FAME's Anna Maria Perez de Tagle and just before she gave birth to her fourth baby girl, NJ Housewives' Teresa Giudice and family were front row to watch their eldest daughter, Gia walk down the runway. Abbey Dawn by Avril Lavigne's show felt more like a high-energy concert with over 60 Avril Lavigne fans standing by the runway. Nicky Hilton, Nastia Lukin and Tommy Hilfiger all sat front row to support their friend's first Fall/ Holiday 2009 fashion showcase. The Geren Ford presented by Tide Total Care brought out Tiffany Amber Thiessen and featured "Tide Moms" dressed in Geren Ford's fall 2009 machine-washable items.

Renowned accessories designer, Rebecca Minkoff; presented her ready to wear collection for which Lauren Conrad, Gerard Butler and Michelle Tractenberg were in attendance. Another fashion industry favorite, Walter teamed with international handbag company Kipling and featured their stylish accessories on the runway alongside his beautiful spring collection. Brooke Burke, Kristin Cavallari, Erin Lucas, Katrina Bowden, Alexandra Chando and more came out to show their support.

The special benefit "Pink Dress Breast Cancer Awareness" fashion show presented by Clarisonic and benefiting the Greater New York City Affiliate of Susan G. Komen for the Cure hosted by Brooke Burke. For this event, Clarisonic and Brooke Burke teamed up to design a Limited Edition Clarisonic unit that will be sold with 50% of the proceeds benefiting the New York Chapter of the Susan G. Komen Foundation. Perez Hilton and The City's Roxy Olin walked in the show. Also on Tuesday, STYLE360 featured a special presentation for the 15th Anniversary of the annual Gen Art "Fresh Faces" fashion event hosted by Gossip Girls' Joanna Garcia.

Other STYLE360 shows included the Abi Ferrin show, Liquid Metal by Sergio Gutierrez, House of Cassette's Spring 2010 surf film release at The Gates and the Malan Breton show presented by Rado.

Throughout the duration of STYLE360, Oral-B Pulsonic brought the "Skinny on Fashion" to style enthusiasts through a series of interviews and trend spotting commentary hosted by Maria Menounos. The exclusive footage with the inside scoop on hot Spring 2010 trends from in-the-know designers, celebrities, and fashionistas is provided to ELLE.com visitors at ELLE.com/skinnyonfashion .

Sephora's PRO Beauty Team and TONI&GUY created the exclusive hair and makeup looks at all the STYLE360 shows.

STYLE360's series of star-studded fashion week after-parties catered by Prairie Vodka and Rose's Cocktail Infusioins (http://www.mixuptheparty.com) included the Oral B Pulsonic kick-off party which featured red carpet appearances by Katrina Bowden, Adrienne Bailon, Erin Lucas and Kenan Thompson as well as Avril Lavigne and Paul Iacono at the Abbey Dawn by Avril Lavigne after party at The Gates. The VIP closing party at retailer, What Goes Around Comes Around was hosted by Mischa Barton, Becka Diamond and Irina Lazareanu and featured an installation from the What Goes Around Comes Around Custom Vintage Collection. Complete information about the designers, program schedule, sponsors as well as featured interviews, and fashion show video and photos is hosted at http://www.elle.com/style360.

Hachette Filipacchi Media, the publishers of ELLE, ELLE Decor and Metropolitan Home , continues its support via its media partner status. Corporate sponsors making STYLE360 possible include TONI&GUY and Sephora, Oral B, Tide Total Care, RADO, Ford Motor Company, ELLE Jewelry, Clarisonic Skincare, Kipling, Orbit Mist Gum, Rose's Cocktail Infusions and Prairie Organic Vodka. Venue partners include Renaissance New York City Hotels ,The Gates and What Goes Around Comes Around.

About A-List Communications LLC:
A-List Communications is a full-service Consulting, Special Events & Communications Agency with offices in Los Angeles and New York City. With over 15 years of Global Agency experience, A-List Communications specializes in connecting corporate brands with results-driven communication strategies, and globally recognized celebrities that elevate their clients to the A-List. Core to A-List Communications success is delivering "Brand Integration" services across a portfolio of propriety Branded Entertainment including "Fashion Week STYLE30", "Supper Series" and "The Premiere Lounge". (http://www.a-listcommunications.com )

David Manning, A-List Communications
dmanning@A-ListCommunications.com / (877)402-5478

Nicole Ross, A-List Communications
nross@A-ListCommunications/ (877)402-5478


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