Social media integration is a must for marketers around the globe
Austin, TX (PRWEB) September 22, 2009
Manticore Technology™, a leading provider of easy-to-use, powerful, marketing automation solutions, today unveiled the latest version of its award winning platform, expanding the value of marketing automation to customers by delivering an end-to-end platform for developing leads and delivering predictable revenue growth.
Manticore Technology has integrated with some of the world's largest social media directories including Jigsaw, LinkedIn, and Facebook, to enable marketing departments to deliver sales with tools to develop and expand their pipeline.
"Social media integration is a must for marketers around the globe," said Jack Johnson, Sr. Director of Global Marketing Programs, Saba, the premier global provider of strategic human capital management (HCM) software and services. "The new social media capabilities coupled with Manticore Technology's already robust marketing automation platform allows our marketing team to deliver invaluable tools to our sales team to identify new sales leads and gain insight into existing opportunities, increasing their pipeline."
In addition to the new social media integration, Manticore Technology also delivered the industry's first out-of-box executive marketing dashboards in salesforce.com, providing marketing executives with unmatched insight for better decision making.
"Marketers today are awash in data but usually it's an embarrassment of riches, with tons of data but few actionable insights," said Megan Heuer, Research Director, Sirius Decisions. "Dashboards need to leverage marketing automation and deliver strategic analysis that lets marketers make smart decisions to drive growth."
"Today's announcement is another example of how Manticore Technology is driving marketing automation innovation," said Jeff Erramouspe, president, Manticore Technology. "You can't manage what you can't measure. Manticore Technology's unrivaled executive dashboards in salesforce.com deliver knowledge into top performing campaigns, campaign/pipeline influence reports, and revenue generated by campaigns from inception."
For the latest best practices on Marketing Automation, visit the Manticore Technology blog at: http://blog.manticoretechnology.com/.
About Manticore Technology:
Manticore Technology is a leading SAAS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, Jaspersoft, Sharebuilder 401(k) and PGP. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.